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About the Role
As Paid Social Manager, you will lead the development and execution of Space NK's paid social strategy, driving customer acquisition, retention, and revenue growth across key social platforms. You will manage significant media investment, deliver commercial performance, and ensure paid social activity supports broader business objectives.
Responsibilities
- Develop and own the paid social strategy across all relevant platforms, including Meta, TikTok, Pinterest, Snapchat and emerging channels.
- Create annual, quarterly and seasonal paid social plans aligned to business, marketing and trading objectives.
- Identify new growth opportunities across audience strategy, platform innovation, creative formats and customer acquisition.
- Ensure paid social activity supports both short-term commercial targets and long-term brand growth.
- Lead forecasting, budget planning and investment allocation to maximise business objectives.
- Oversee the planning, execution and optimisation of all paid social campaigns across the customer journey.
- Ensure campaigns are structured to drive awareness, consideration, acquisition, conversion with a customer-first mindset.
- Manage significant annual paid social budgets with full accountability for performance and efficiency.
- Continuously optimise campaigns against agreed commercial KPIs including ROAS, sessions, revenue, new customer acquisition and retention.
- Identify opportunities to improve efficiency through automation, machine learning solutions and platform innovations.
- Partner closely with CRM and Data teams to develop audience strategies leveraging first-party customer data.
- Drive the use of lifecycle segmentation, loyalty audiences, customer value modelling and lookalike strategies to improve performance.
- Ensure audience frameworks support both acquisition and retention objectives.
- Evaluate audience quality and performance to identify opportunities for growth and incremental revenue.
- Lead the development of paid social measurement frameworks to improve channel effectiveness.
- Own testing roadmaps covering audiences, creative, placements, landing pages and platform capabilities.
- Drive incrementality testing, attribution analysis and performance evaluation to understand the true impact of paid social investment.
- Translate insights into actionable recommendations that support future strategy and budget allocation.
- Work closely with Data teams to improve reporting and decision-making processes.
- Partner with Brand Marketing, Creative and Content teams to develop high-performing paid social creative.
- Provide insight-led creative recommendations based on campaign performance, platform trends and audience behaviour.
- Champion a test-and-learn approach to creative optimisation across all paid social activity.
- Ensure creative strategies reflect both performance objectives and brand standards.
- Identify and secure opportunities for brand-funded media activity and collaborative campaigns.
- Build strong relationships with beauty brand partners to unlock additional investment opportunities.
- Develop media proposals and investment plans that drive mutual commercial success.
- Track and report on the performance of funded activity.
- Build strong relationships across Marketing, CRM, Commercial, Trading, Analytics and Finance teams.
- Act as the paid social subject matter expert within the business.
- Communicate campaign performance, opportunities and risks clearly to senior stakeholders.
- Ensure paid social activity is aligned with wider business priorities and commercial plans.
- Manage and develop the Paid Social team, creating a high-performance culture focused on learning and growth.
- Provide coaching, support and development opportunities for direct reports.
- Set clear objectives, monitor performance and support career progression.
- Ensure the team delivers best-in-class campaign execution and strategic thinking.
- Evaluate emerging technologies, AI solutions and platform developments to improve efficiency and performance.
- Identify opportunities to enhance campaign management, reporting and creative optimisation through automation.
- Ensure Space NK remains ahead of industry best practice and social platform innovation.
Requirements
- Significant experience managing large-scale paid social programmes with responsibility for commercial performance.
- Proven success driving customer acquisition and revenue growth through paid social channels.
- Strong expertise across Meta Ads Manager and experience with TikTok Ads, Pinterest Ads and other relevant social platforms.
- Excellent understanding of audience development, customer segmentation and first-party data strategies.
- Experience developing testing frameworks and translating insights into commercial actions.
- Strong analytical and commercial mindset with the ability to interpret performance data and identify opportunities.
- Experience managing agency and platform relationships.
- Outstanding stakeholder management and communication skills.
- Experience leading, coaching or developing individuals within a team.
- Advanced Excel and reporting capabilities.
- Experience within premium retail, luxury, beauty, fashion or ecommerce environments.
- Knowledge of incrementality testing, attribution methodologies and media measurement frameworks.
- Experience using Smartly, Fospha, GA4 or similar reporting platforms.
- Experience implementing AI-powered marketing and automation solutions.
- All applicants must have the right to live and work in the UK.
Skills
- Paid social strategy
- Campaign management
- Audience strategy
- Data analysis
- Performance optimisation
- Meta Ads Manager
- TikTok Ads
- Pinterest Ads
- Customer segmentation
- First-party data strategies
- Testing frameworks
- Stakeholder management
- Communication
- Excel
- Reporting
- Incrementality testing
- Attribution methodologies
- Media measurement frameworks
- Smartly
- Fospha
- GA4
- AI-powered marketing
- Automation solutions
Location
- Head Office, London
Work Type
- FTC
Experience Level
- Significant experience managing large-scale paid social programmes
- Experience leading, coaching or developing individuals within a team
Benefits
- All about our benefits
About the Company
- As the ultimate curator of over 100 of the most in-demand, highly innovative and boundary-pushing beauty brands, we are the go-to destination for worldwide beauty discovery.
- Together through our neighbourhood stores, online presence and loyalty scheme, Space NK has built a flourishing community in which to discover beauty.
- The customer is at the heart of everything we do, and we will always endeavour to offer everything they need to help them explore, experiment, and enjoy our brands.
Equal Opportunity
- Space NK are an equal opportunities employer.