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About the Role

The Marketing Coordinator provides project coordination, organizational, and operational support for college-wide and local marketing initiatives. This role translates plans into action by coordinating resources and logistics, tracking timelines and deliverables, and ensuring appropriate communication to keep projects organized and on schedule.

Responsibilities

Provide day-to-day and long-term project support to the Regional Marketing Director across campus, market and institutional initiatives.
Coordinate information, resources, and deliverables.
Coordinate project meetings, including scheduling, agendas, action items, and follow-up.
Maintain organized project plans, files, and shared resources.
Provide regular project updates and identify potential delays, competing priorities, or resource needs.
Support multiple projects and initiatives simultaneously while maintaining visibility into priorities and deadlines.
Coordinate the development, revision, printing, and distribution of marketing materials.
Collaborate with internal Marketing team members and external partners to support marketing initiatives.
Collaborate with campus and department stakeholders to gather information, content, requests, and materials.
Coordinate marketing and logistical support for campus events.
Provide project coordination and logistical support for institutional and strategic initiatives.
Gather outcomes and relevant information following events and initiatives.
Coordinate campus and college-wide promotional item orders and distribution.
Provide administrative and operational support for the Spirit Store and promotional initiatives.
Support special projects and emerging priorities as assigned.
Gather content and story details highlighting students, faculty, associates, alumni, campus activities, and college achievements.
Assist with the planning, development, and scheduling of organic campus and alumni content and social media content.
Support athletic social media as needed.
Support social media needs for assigned campuses, markets, and College-wide initiatives.
Ensure efficient social media scheduling and posting.
Engage with followers and monitor activity and analytics.
Ensure timely responses to inquiries received through college social media channels.
Update local community calendars and assist with drafting local media alerts and other communications.
Coordinate assigned email communications and campaigns.
Assist with the planning, promotion, and execution of campus, market, and college-wide events.
Coordinate event timelines, marketing materials, promotional needs, outreach, and logistics.
Assist in gathering event outcomes, participation information, and other results.
Coordinate promotional item ordering, inventory, shipping, and distribution.
Support special events by coordinating materials, vendors, logistics, and other project needs.
Coordinate day-to-day communication and project follow-up with established marketing vendors and partners.
Serve as a day-to-day liaison with the college's printing partner, coordinating print requests, production timelines, delivery, and related needs.
Maintain inventory of marketing support materials.
Ensure resources remain current, accurate, compliant, and available.
Coordinate the creation or replenishment of digital and printed materials.
Create and manage QR codes for marketing initiatives.
Coordinate purchase requests, invoice tracking, and expense documentation.
Maintain vendor, project, and operational documentation.
Support vendor relationships through coordination of day-to-day needs, timelines, deliverables, and administrative follow-up.

Requirements

A bachelor’s degree in business, communications, marketing, public relations, advertising, or similar field.
2 years of experience as a project coordinator or similar role.
Oversight of a professional social media account that promotes engagement.
Experience working with graphic design applications such as Adobe Creative Suite, iMovie or video production experience is a plus but not required.
Photography experience is a plus.
Experience coordinating and managing external vendor relationships, including project requirements, timelines, deliverables, and follow-up.
Strong proficiency in Microsoft Office required.
Position requires standing or sitting in a stationary position.
Occasional need to lift, carry, push, and/or move objects up to 10 pounds.
Position requires the use of computer technology/equipment.
Position requires the ability to provide and receive information in person and over the telephone.
Position requires the ability to convey detailed and important instructions or ideas accurately and promptly.
Up to 20% travel (not overnight).

Skills

Collaboration with diverse stakeholders
Creativity and design skills within the scope of the brand
Attention to detail
Problem analysis and problem solving
Verbal and written communication skills
Listening skills
Customer Service orientation
Organizational skills
Multitasking
Adaptability
Teamwork
Stress tolerance
Resilience

Location

Rochester, NY

Work Type

Full-time
Onsite

Experience Level

2 years of experience

Education Level

Bachelor's degree

Salary/Compensations

$50,000-53,000 per year

Benefits

Competitive salaries
Medical/dental/vision insurance
Generous paid time off
401(k)
Company-paid college tuition for associates and their families

About the Company

Bryant & Stratton College is a career-focused, private, nonprofit college built differently to serve the needs of students, alumni, associates, employers, and the community.
Founded in 1854, Bryant & Stratton College offers real-world education leading to bachelor's, associate's, and professional certificates after completion in the fields of healthcare, technology, legal, business, graphic design, and more.

Equal Opportunity

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.
Bryant & Stratton College is an Equal Opportunity Employer.