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About the Role
WPP Onefluence is seeking a dynamic and trend-savvy Influencer Marketing Manager to join our team dedicated to L'Oréal. The ideal candidate will be responsible for driving successful influencer marketing campaigns that align with L'Oréal's brand objectives. You will lead a team of Influencer Executives and work closely with clients to ensure seamless campaign execution and impactful results. This role involves managing influencer campaigns from identification to reporting, maintaining an influencer database, and staying informed about cultural trends. The ideal candidate should be self-motivated, ambitious, possess strong social media interest, relationship-building skills, and stakeholder management experience, with a proven ability to integrate digital and social media into campaigns. Management skills for clients, internal teams, and projects are necessary to ensure timely and strategic alignment with L’Oreal brands. You will be passionate about influencer marketing, providing insights on cultural, platform, and social trends to drive inspiring client work. The ideal candidate will be self-motivated, action-oriented, ambitious, and possess a positive "can-do" attitude.
Responsibilities
- Develop and implement a comprehensive influencer marketing strategy aligned with brand objectives.
- Identify key influencer segments (macro, micro, nano, celebrity, etc.) and determine collaboration models suited to campaign goals.
- Collaborate with brand, social, PR, and e-commerce teams to integrate influencer activity into wider marketing campaigns.
- Manage annual and campaign budgets for influencer marketing initiatives.
- Build and maintain strong relationships with influencers, agencies, and talent managers.
- Oversee influencer outreach, negotiation, and contracting processes.
- Manage influencer onboarding, creative briefings, and ensure all content aligns with brand guidelines.
- Foster long-term ambassador relationships with high-performing partners.
- Lead the end-to-end process of paid influencer campaigns — from ideation to content delivery and performance analysis.
- Manage product seeding and gifting initiatives to drive organic advocacy.
- Ensure compliance with advertising standards and disclosure regulations (ASA, FTC, etc.).
- Utilize data and analytics to measure campaign performance, providing actionable insights and recommendations for optimization.
- Regularly report on key metrics and KPIs, showcasing the impact and ROI of influencer marketing activities.
- Stay up to date with the latest trends in social media, influencer marketing, and the beauty industry.
- Continuously explore new platforms, tools, and strategies to keep L'Oréal's influencer marketing efforts ahead of the curve.
- Be responsible for trend-led activations inclusive of brief and campaign output within a tight timeframe to position L’Oréal at the centre of culture.
- Maintain a deep understanding of all relevant social media platforms, including Instagram, YouTube, TikTok, and emerging channels.
- Develop and nurture relationships with key influencers and industry partners.
- Provide insights and perspective on cultural, platform and social trends that can drive inspiring client work consistently.
Requirements
- 5–6 years of experience in influencer marketing, talent management, or digital brand marketing.
- Strong understanding of influencer ecosystems, especially on Instagram, TikTok, YouTube, Snap Chat and emerging platforms.
- Proven track record in managing influencer campaigns from strategy to execution.
- Excellent relationship management, negotiation, and communication skills.
- Strong analytical and organizational skills with attention to detail.
- Familiarity with influencer marketing tools and platforms (e.g., Traackr).
- Creative mindset with the ability to identify and leverage cultural and social trends.
- Results-oriented, strategic, and creative individual with a passion for influencer marketing.
- Ability to develop "best in class" ongoing influencer programs that integrate into our clients' overall strategies.
Skills
- Influencer Marketing
- Talent Management
- Digital Brand Marketing
- Social Media Marketing
- Relationship Building
- Stakeholder Management
- Campaign Management
- Budget Management
- Negotiation
- Communication
- Analytical Skills
- Organizational Skills
- Attention to Detail
- Influencer Marketing Tools and Platforms
- Creative Mindset
- Cultural Trend Analysis
- Social Trend Analysis
- Platform Trend Analysis
- TikTok
- YouTube
- Snap Chat
- Beauty Industry Trends
- Skincare Trends
- Cosmetics Trends
- Mass-Market Beauty
- Luxury Beauty
Location
- London
Work Type
- Full Time
- 12-Month Fixed Term Contract
Experience Level
- 5-6 years of experience
Benefits
- 25 days annual leave + 1 Volunteer Day
- Bupa Healthcare
- Enhanced Maternity, Adoption and Shared Parental Leave
- Flexible Working Model with core working hours: 10am – 4pm
- A 1.5:1 Matching Pension Structure
- Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests.
- Season Ticket Loan and Cycle to Work Scheme
- Life Assurance
About the Company
- Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Borderless Creativity—innovating at the intersection of intelligence, imagination and influence, with experts across advertising, sports & entertainment, PR & social, consulting, and health collaborating seamlessly across more than 120 offices spanning 90 countries. Ogilvy was named Network of the Year at the 2026 Cannes Lions International Festival of Creativity and ranks as the #1 global agency network for creative excellence and effectiveness by WARC for the fourth consecutive year, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
- WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
- At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.
- We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.
- Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.
Equal Opportunity
- Ogilvy is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
- If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.