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About the Role
WPP Onefluence is seeking a dynamic and trend-savvy Influencer Marketing Manager to join our team dedicated to L'Oréal. You will lead a team of Influencer Executives and work closely with clients to ensure seamless campaign execution and impactful results. The role involves managing influencer campaigns from identification to reporting, maintaining an influencer database, and staying informed about cultural trends. You should be self-motivated, ambitious, possess strong social media interest, relationship-building skills, and stakeholder management experience, with a proven ability to integrate digital and social media into campaigns. Management skills for clients, internal teams, and projects are necessary. You will be passionate about influencer marketing, providing insights on cultural, platform, and social trends to drive client work. The ideal candidate will be self-motivated, action-oriented, and ambitious, with a positive "can-do" attitude.
Responsibilities
- Develop and implement a comprehensive influencer marketing strategy aligned with brand objectives.
- Identify key influencer segments and determine collaboration models suited to campaign goals.
- Collaborate with brand, social, PR, and e-commerce teams to integrate influencer activity into wider marketing campaigns.
- Manage annual and campaign budgets for influencer marketing initiatives.
- Build and maintain strong relationships with influencers, agencies, and talent managers.
- Oversee influencer outreach, negotiation, and contracting processes.
- Manage influencer onboarding, creative briefings, and ensure all content aligns with brand guidelines.
- Foster long-term ambassador relationships with high-performing partners.
- Lead the end-to-end process of paid influencer campaigns — from ideation to content delivery and performance analysis.
- Manage product seeding and gifting initiatives to drive organic advocacy.
- Ensure compliance with advertising standards and disclosure regulations (ASA, FTC, etc.).
- Utilize data and analytics to measure campaign performance, providing actionable insights and recommendations for optimization.
- Regularly report on key metrics and KPIs, showcasing the impact and ROI of influencer marketing activities.
- Stay up to date with the latest trends in social media, influencer marketing, and the beauty industry.
- Continuously explore new platforms, tools, and strategies to keep L'Oréal's influencer marketing efforts ahead of the curve.
- Be responsible for trend-led activations inclusive of brief and campaign output within a tight timeframe to position L’Oréal at the centre of culture.
- Maintain a deep understanding of all relevant social media platforms, including Instagram, YouTube, TikTok, and emerging channels.
- Develop and nurture relationships with key influencers and industry partners.
- Passion for beauty, skincare, and cosmetics.
- Familiarity with both mass-market and luxury beauty sectors.
- Experience working with both paid and organic influencer programs.
Requirements
- 5–6 years of experience in influencer marketing, talent management, or digital brand marketing.
- Strong understanding of influencer ecosystems, especially on Instagram, TikTok, YouTube, Snap Chat and emerging platforms.
- Proven track record in managing influencer campaigns from strategy to execution.
- Excellent relationship management, negotiation, and communication skills.
- Strong analytical and organizational skills with attention to detail.
- Familiarity with influencer marketing tools and platforms (e.g., Traackr).
- Creative mindset with the ability to identify and leverage cultural and social trends.
- Results-oriented, strategic, and creative individual with a passion for influencer marketing.
- Develop "best in class" ongoing influencer programs that integrate into clients' overall strategies.
Skills
- Influencer Marketing
- Talent Management
- Digital Brand Marketing
- TikTok
- YouTube
- Snap Chat
- Relationship Management
- Negotiation
- Communication
- Analytical Skills
- Organizational Skills
- Attention to Detail
- Influencer Marketing Tools and Platforms (e.g., Traackr)
- Cultural Trend Identification
- Social Trend Identification
- Beauty Industry Knowledge
- Skincare Knowledge
- Cosmetics Knowledge
- Paid Influencer Programs
- Organic Influencer Programs
Location
- London
Work Type
- 12-Month Fixed Term Contract
- Full Time
Experience Level
- 5-6 years of experience
Benefits
- 25 days annual leave + 1 Volunteer Day
- Bupa Healthcare
- Enhanced Maternity, Adoption and Shared Parental Leave
- Flexible Working Model with core working hours: 10am – 4pm
- A 1.5:1 Matching Pension Structure
- Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests.
- Life Assurance
- Season Ticket Loan
- Cycle to Work Scheme
About the Company
- Our ambition is to attract the very best diverse talent to Ogilvy, and to be the employer of choice in the UK. We want everyone to feel welcome when they join us, and once they’re here, for them to want to stay with us, grow their career, and to feel they belong with us.
Equal Opportunity
- We are an equal opportunity employer and we’re committed to creating an inclusive, welcoming environment for everyone who wants to work at Ogilvy.
- For us, diversity, equity and inclusion is integrated into everything that we do.
- We believe that for creativity to flourish, everything about how we work must have diversity at its core.
- Your race, colour, ethnic, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability, have no bearing on our hiring decisions, but we encourage everyone to feel free to express their true selves in an environment we are consistently striving to make as inclusive as possible.
- We aim to facilitate an accessible and positive application experience for all candidates.
- If you require any adjustments from us to support you through the process or expect to require any adjustments to working conditions to be able to best perform in the role, please let us know.
- We are happy to consider all reasonable adjustments.
- If you live with a disability and you would like to take advantage of our offer of a guaranteed interview under the Disability Confident Scheme, please ensure you fill out our voluntary Equal Opportunities Questionnaire when applying.