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About the Role
War Room is seeking a motivated and curious Business Development Representative (BDR) to generate new business opportunities and qualify leads for our digital marketing and technical services. This role is crucial for supporting our sales pipeline and connecting with prospective clients.
Responsibilities
- Identify, prospect, and engage potential clients through outbound channels.
- Qualify inbound leads and book discovery meetings that align with War Room's ideal client profile.
- Ensure a consistent flow of qualified discovery meetings for the Sales team.
- Qualify prospects based on anticipated media budget, decision-making authority, and a genuine reason to explore paid media services.
- Build targeted prospect lists using prospecting tools.
- Conduct account and contact research to personalize outreach.
- Support refinement of ICPs, personas, and targeting criteria.
- Develop, execute, and optimize multichannel outbound prospecting sequences.
- Accurately track leads, activities, and outcomes in HubSpot.
- Maintain strong CRM hygiene and follow established workflows.
- Contribute to reporting on outreach activity, conversion rates, and pipeline contribution.
- Share insights on what messaging and approaches are resonating in the market.
- Document relevant prospect qualification information in HubSpot to support a smooth handover to Sales.
Requirements
- 1-3 years of experience in B2B sales development or business development, with demonstrated success in outbound prospecting and booking discovery meetings.
- Strong interest in digital marketing, advertising, or tech services.
- Excellent communication skills, both verbal and written.
- Comfortable with outbound prospecting and resilient in handling rejection.
- Highly organized with the ability to manage multiple outreach activities.
- Proactive self-starter with a growth mindset.
- Experience with CRM tools (e.g., HubSpot, Salesforce) is an asset.
- Programmatic exposure/experience is a plus.
- Agency experience is a plus.
Skills
- Outbound prospecting
- Lead qualification
- CRM tools (HubSpot, Salesforce)
- Communication skills
- Organization
- Digital marketing
- Advertising
- Technical services
Location
- Greater Toronto Area (GTA)
- Remote
Work Type
- Fully Remote
- Full-time
Experience Level
- 1-3 years
Benefits
- Fully Remote
- Work From Anywhere – Up to 20 days of extended remote work per year
- Summer Hours
- Paid Vacation – 3 weeks annually
- Paid Sick Leave
- Health & Wellness – Extended health and dental benefits + wellness spending account
- Professional Development – Funding to support your growth
- Retirement Savings – Employer GRSP matching
About the Company
- War Room is a fast-growing digital marketing agency.
Equal Opportunity
- War Room is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, colour, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth, and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances.
- Reasonable accommodation is available for qualified individuals with disabilities, upon request.