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About the Role
The Social Content & Creative Assistant Manager is responsible for turning The INKEY List’s social strategy into platform-native content people actually want to watch, share and talk about. This role will lead day-to-day social content development across TikTok, Instagram and YouTube, with a particular focus on ideas, filming, creative formats and fast-moving content opportunities. This role sits close to culture, creators and the community, spotting trends and translating them into relevant content.
Responsibilities
- Develop social-first content ideas across TikTok, Instagram and YouTube for both brand and founder channels.
- Translate campaign and brand priorities into platform-native creative concepts.
- Own the day-to-day social content pipeline, balancing planned, always-on and reactive content.
- Lead filming and content capture, including founder, team, expert and product-led content.
- Be comfortable shooting content yourself and directing others on camera.
- Work with Creative on higher-production content while ensuring social content stays native to platform.
- Develop recurring formats and franchises that build recognition over time.
- Identify opportunities to repurpose strong content intelligently across channels without simply duplicating it.
- Stay close to trends, formats, creators, conversations and evolving platform behaviours.
- Identify which trends and cultural moments The INKEY List should participate in and which to ignore.
- Bring fresh references and inspiration into the social team.
- Help define how YouTube Shorts and longer-form content should come to life creatively.
- Work with the Social Media Manager to build a clear content testing rhythm.
- Use performance data to understand which hooks, formats, topics and creative approaches are working.
- Turn learnings into new creative iterations.
- Identify organic content with potential for paid amplification.
- Support the development and capture of founder-led social content.
- Help experts, founders and team members feel confident and natural on camera.
- Identify opportunities for founder and expert voices to participate in relevant conversations.
Requirements
- Strong experience creating social-first content, ideally within beauty, skincare, wellness or lifestyle.
- Excellent understanding of TikTok, Instagram Reels and YouTube Shorts.
- Strong creative instincts and confidence generating ideas quickly.
- Confidence filming, directing and creating content using mobile-first tools.
- Good understanding of editing, pacing, hooks and retention.
- Strong cultural awareness and an instinct for what will feel relevant without chasing every trend.
- Confidence using performance data to improve creative.
- A collaborative, proactive approach and comfort working at speed.
Skills
- Social-first content creation
- TikTok
- Instagram Reels
- YouTube Shorts
- Creative idea generation
- Filming
- Directing
- Mobile-first content creation
- Editing
- Pacing
- Hooks
- Retention
- Cultural awareness
- Performance data analysis
- Collaboration
- Proactivity
- Working at speed
Location
- Hybrid
Work Type
- Hybrid working
Salary/Compensations
- Competitive salary
Benefits
- Hybrid working
- Private medical insurance through Vitality
- An Employee Assistance Programme
- Enhanced family policies & support
- Life Assurance
- 25 days’ holiday, plus bank holidays
- Your birthday off
- Monthly product allowance
- Cycle to Work scheme
- Electric Car scheme
- Regular team days
- Dog-friendly office
About the Company
- The INKEY List believes skincare should be simple, making science easier to understand so everyone can make informed choices about their skin.
- Since launching in 2018, the company has challenged the industry by putting education, honesty and efficacy first.
- They listen to their community, create products backed by science and never overcomplicate what should be simple.
- The company culture emphasizes caring about customers, community, and employees, fostering a supportive environment where people can be themselves.
Equal Opportunity
- At The INKEY List, different perspectives make us stronger.
- We’re committed to creating an inclusive workplace where everyone feels welcome, respected and able to do their best work.
- If you need any adjustments during the recruitment process, please let us know, we’re happy to help.