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About the Role
The Social Media Specialist will support the college's Office of College Relations & Marketing to create and distribute engaging content across multiple social media channels to enhance the college's image and brand, and to drive digital follower expansion among multicultural audiences.
Responsibilities
- Support the district’s social media presence with the Office of College Relations & Marketing.
- Attend campus activities and events to capture live social media content and optimize promotional opportunities.
- Engage and build ACC’s presence by driving brand awareness and growing ACC’s reach to multicultural audiences.
- Assist in supporting the ACC District social media content calendar for all major platforms, curating content to each channel, and following best practice guidelines.
- Support live events and conversations on social media platforms to facilitate engaging, two-way conversations.
- Assist in creating original and engaging social media content that aligns with ACC’s mission and values.
- Track emerging trends, communities, and platforms, and recommend engagement strategies.
- Support office activities and events to increase ACC awareness and user engagement through methods like tabling, account takeovers, and giveaway campaigns.
Requirements
- Must maintain a domicile in the State of Texas while employed by the college.
- Reliable transportation is required.
- Driving between ACC Campus locations will be required.
- Work safely and follow safety rules; report unsafe conditions and behavior.
- Take reasonable and prudent actions to prevent others from engaging in unsafe practices.
Skills
- Knowledge of major social media platforms (X, Facebook, Instagram, Reddit, LinkedIn).
- Familiarity with social media efficiency tools.
- Effective customer service and communication techniques.
- Proficiency in using current social media platforms, scheduling tools, graphic design applications, standard word processing, databases, and virtual platforms (Google Meet, Zoom).
- Ability to maintain an adaptive & cooperative work schedule.
- Ability to represent the college with professionalism and diplomacy.
- Maintaining confidentiality of work-related information and materials.
- Establishing and maintaining effective working relationships.
- Maintaining an established work schedule.
- Strong interpersonal and teamwork abilities.
- Effective use of strong interpersonal and communication skills, including tact and diplomacy.
- Effective use of organizational and planning skills.
- Data entry, file maintenance, and other clerical duties.
- Strong verbal and writing/grammatical skills, with the ability to present information and ideas logically and clearly.
- Keen eye for detail.
- Effective customer orientation when working with a multicultural population.
- Use of spreadsheet, word processing, database, and presentation software.
- Use of social media platforms and simple graphic design programs (Canva).
Location
- Austin, Texas
Work Type
- Hourly
- Part-time
Experience Level
- Entry Level
Salary/Compensations
- $23.00/Hour
About the Company
- Austin Community College is a public two-year institution serving a multicultural population of approximately 41,000 credit students each Fall and Spring semester.
- The college's mission is to promote student success and community development by providing affordable access to higher education and workforce training, including applied baccalaureate degrees, through traditional and distance learning modes.
- The college seeks to recruit and retain a workforce that values intellectual curiosity, innovative teaching, and equitable access to educational opportunities.
- The college is committed to student success, particularly for first-generation, low-income, and underserved students, and focuses on academic achievement and postgraduate outcomes.
- Employees are expected to welcome difference, model respectful interaction, and engage with the community.
Equal Opportunity
- As required by the US Department of Education, employees are required to report violations under Title IX and, under the Jeanne Clery Campus Safety Act (Clery Act), select individuals are required to report crimes.
- Austin Community College produces an Annual Security Report as required by the Clery Act, including statistics on reported crime and institutional policies concerning campus security and safety information.