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About the Role
As a Biddable Executive, you will develop excellent platform knowledge and support the management and optimization of Paid Search and Paid Social campaigns. You will perform keyword research, campaign building, daily monitoring, and data analysis to generate insightful commentary for performance reporting. Working closely with the Biddable Manager, you will contribute to executing best-in-class Biddable strategies, continuously seeking new opportunities through personal research and cross-team collaboration. This role offers breadth for growth from entry-level to those ready to take ownership of specific testing elements and contribute to client strategy, operating effectively within the WPP Open ecosystem.
Responsibilities
- Perform end-to-end setup of Paid Search and Paid Social campaigns across relevant platforms.
- Effectively manage designated biddable campaigns, ensuring ongoing and timely optimization and continuously looking for opportunities to improve performance.
- Undertake regular Quality Assurance (QA) checks to ensure campaigns meet best practice standards, minimizing errors and ensuring consistent adherence to process.
- Monitor campaign performance and pacing, troubleshooting and optimizing campaigns as necessary to improve performance.
- Produce detailed and accurate weekly/monthly campaign performance reports and performance commentary.
- Assist with more detailed analysis including end-of-campaign reporting, quarterly/annual reviews, and standalone projects.
- Contribute to client testing plans, including supporting the planning, execution, and evaluation of tests with methodical accuracy.
- Collaborate with and support team members in the implementation, optimization, and biddable activation for clients.
- Contribute to client meetings and participate in ongoing client engagement.
- Communicate effectively with your Manager, client team, and client contacts regarding deadlines and delivery of work.
- Work with partners and attend regular platform training to develop biddable skillset and industry knowledge.
- Identify gaps in achievement of goals, objectives, and/or processes, and work with the line manager to improve performance and drive efficiencies.
- Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends.
- Support on the day-to-day QA process across activation, minimizing error and risk, and ensuring consistent and accurate adherence to process.
Requirements
- Passion for digital marketing, particularly Paid Search and Paid Social.
- Developing proficiency in core PPC and social technology platforms (e.g., Google Ads, Meta Ads Manager, SA360, Skai, TikTok, Pinterest).
- Affinity for numbers and an analytical thought process.
- Basic data analysis knowledge and keenness to identify trends and actionable insights.
- Solid understanding of media planning fundamentals (e.g., reach, frequency, channels, formats) relevant to biddable media.
- Ability to manage time effectively.
- Ability to work as part of a group.
- Proactive and self-motivated.
- Always looking to expand knowledge and capabilities.
- Attention to detail.
- Excellent communication skills, both written and verbal.
- Embrace WPP & WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
- Right to work in the UK.
Skills
- Paid Search
- Paid Social
- Google Ads
- Meta Ads Manager
- SA360
- Skai
- TikTok
- Data Analysis
- Media Planning Fundamentals
- Communication
Location
- UK
Work Type
- Hybrid
Experience Level
- Entry-level
Education Level
- Current certifications (e.g., Google and Microsoft Ads, Meta Blueprint) are a plus.
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
- WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.
- WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.
- Join an award-winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you’ll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country.
- Named WPP 650, after the 650 UK parliamentary constituencies, the name is a reminder that our work must reflect the full breadth of the country, every community, every audience. No two days are the same. The challenges are complex, the problems worth solving, and the learning constant. You’ll tackle issues that matter, alongside talented colleagues who care deeply about what they do. It’s demanding – but always rewarding.
- This is meaningful work with real-world impact – the kind you can point to with pride.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without regard to or regard to particular characteristics.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.