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About the Role
This Associate position supports the Account Manager and Account Director in the delivery of AV campaigns, focusing on booking and monitoring campaigns, and liaising with media owners to maximize client value. The role requires managing client expectations, understanding client industries, and building strong internal and external relationships within the dynamic AV market.
Responsibilities
- Demonstrate confidence with all aspects of AV buying
- Manage overall delivery of AV campaigns alongside the Account Executive in the team
- Manage value positions across client set
- Able to plan AV campaigns with guidance from Account Director
- Learn and demonstrate a thorough understanding of all AV tools – including Media Ocean, Caria, TechEdge
- Actively seek creative and innovative media solutions
- Evaluate media options and demonstrate knowledge of the AV marketplace
- Contribute to and present implementational plans and campaign results both internally and externally
- Identify incremental revenue opportunities across client base
- Ensure all client requests are met and surpassed and manage client expectation effectively
- Develop and demonstrate an understanding of the client industry sector, the competitors within that sector and the general industry environment
- Understand your client’s business and build a good relationship with them
- Understand the process and structure of what is required to service your specific client targets
- Contribute to the creation of campaign strategy, planning and review meetings/documents
- Present client documents
- Develop an understanding of short to medium terms business objectives
- Understand all buying guarantees that Mindshare are contracted to deliver on your clients’ business
- Ensure all billing is received in the correct format and at the correct time
- Ensure proper process is followed in relation to SOX compliance and plan approval/purchase order receipt before campaigns go live
- Establish an understanding of how AV fits into the overall marketing mix
- Develop collaborative relationships with the other departments within Mindshare such as Connections Planning to deliver an integrated service to clients
- Be fully aware of all deal parameters within both Mindshare and GroupM and their effect on planning/buying targets
- Work collaboratively with and support the Account Director to ensure all department, agency and client objectives are met
- Managing and prioritizing own workload
- Develop strong relationships with relevant media owners at an appropriate level
- Develop relationships with necessary external agencies on relevant client businesses to ensure an integrated approach (e.g. creative agency)
- Be an effective ambassador for Mindshare in all dealings
Requirements
- A high degree of numeracy and a working knowledge of Microsoft Office Excel, Word and PowerPoint.
- An ability to communicate with people at all levels and build relationships both internally and externally with the media owners and client.
- A high degree of literacy and ability to communicate effectively both in writing and over the phone.
- Strong attention to detail and a pro-active attitude.
- Individuals must have the right to work in this location.
Skills
- AV buying
- AV planning
- Media Ocean
- Caria
- TechEdge
- Microsoft Office Excel
- Microsoft Office Word
- Microsoft Office PowerPoint
- Client relationship management
- Media owner relationship management
- Communication skills
- Attention to detail
- Pro-active attitude
Location
- UK
Work Type
- Hybrid
Experience Level
- Associate
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
- Mindshare delivers Good Growth for its clients, driving growth that benefits all stakeholders — better for people, planet, and business — by using media with intention.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.