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About the Role
The planning team is responsible for unearthing consumer insights and behaviors to define and optimize the target audience and drive business goals for our clients. Both strategic planning and analytics are key dimensions to our work. We identify unique connection opportunities based on audience emotions and behaviors through the use of proprietary research and data and translate them into actionable insights for media, content and social marketing.
Responsibilities
- Demonstrate strategic thinking and media fluency by understanding broader business and marketing objectives and connecting media recommendations back to them.
- Communicate clearly, concisely, and confidently, simplifying complex media issues for senior clients and keeping everyone aligned.
- Exhibit problem-solving skills and sound judgment by assessing issues, identifying options, and recommending solutions.
- Take proactive ownership and demonstrate a sense of urgency by anticipating needs, flagging risks early, and driving business forward.
- Ensure attention to detail and quality control by maintaining accuracy, client-readiness, and catching errors before client delivery.
- Show a measurement orientation by discussing KPIs, attribution, incrementality, testing, and optimization, moving beyond delivery metrics to effectiveness and business outcomes.
- Provide relationship and team leadership by building client trust and effectively orchestrating the broader agency team.
Requirements
- Bachelor’s degree and MBA preferable or related degree.
- Background in strategy and/or consulting in digital or database marketing or communication strategy.
- Demonstrated project management experience.
- Experience working with large, complex data, including audience data from DMP, Acxiom, etc.
- Experience working with global teams at large Fortune 2000 companies.
- Familiarity with different media and digital channels (e.g., TV, web, mobile, CRM, social media, search).
- Familiarity with multi-channel measurement and attribution solutions.
- Collaborating within an agency and with an extended marketing council of agencies.
Skills
- Strong analytical/logical thinking
- Ability to synthesize data/research into concise action-oriented strategies
- Great presentation and communication skills
- Quantitative and qualitative research skills
- Client relationship development and management
- Deep understanding of audience solutions (custom and off-the-shelf)
- Deep understanding of data solutions (1st, 2nd and 3rd party)
- Understanding of Digital marketing technologies, including adtech and martech solutions
Location
- Office (minimum three days a week)
Work Type
- Hybrid
Experience Level
- Associate Director
Education Level
- Bachelor's degree
- MBA preferable
Salary/Compensations
- 70,000-80,000
About the Company
- Omnicom is committed to hiring and developing exceptional talent.
- We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do.
- We strongly believe that celebrating what makes us different makes us better together.
- Join us—we look forward to getting to know you.
- We will process your personal data in accordance with our Recruitment Privacy Notice.
Equal Opportunity
- To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.