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About the Role

The Associate Director, Martech Technology Strategy is a client-facing role responsible for supporting and advancing Mazda North America Operations’ enterprise Martech roadmap. This role connects Mazda’s business goals to the technology, data, platform, governance, and operating model decisions needed to drive measurable growth. They translate strategic direction into clear use cases, requirements, workstream plans, governance inputs, and decision support.

Responsibilities

Support the end-to-end Mazda Martech roadmap across CDP, CRM, personalization, content operations, taxonomy, analytics, media activation, and data engineering.
Translate Mazda’s business priorities and customer experience goals into workstream plans, requirements, roadmap inputs, and fundable use case detail.
Develop analysis and recommendation materials to support build, buy, partner, defer, or stop decisions across the Martech ecosystem.
Identify risks, dependencies, trade-offs, and decision points early, and escalate them with clear context and recommended paths forward.
Support strategy and ongoing optimization for Mazda’s Adobe Experience Platform and Real-Time CDP program.
Define audience frameworks, lifecycle segmentation, suppression logic, activation requirements, and measurement expectations.
Ensure audience definitions are consistent across CRM, paid media, personalization, analytics, and reporting.
Partner with data engineering and platform teams to validate feasibility, data readiness, identity logic, and activation dependencies.
Support Mazda’s enterprise taxonomy program, with Claravine serving as the system of record for naming, metadata, campaign classification, and audience definitions.
Help define and maintain governance standards across Claravine, Adobe Experience Platform, Real-Time CDP, AJO, AEM, CJA, Salesforce Marketing Cloud, media platforms, WPP Open, Domo, and reporting tools.
Establish naming conventions, metadata standards, decision rights, approval processes, versioning, and change management for taxonomy and audience governance.
Ensure taxonomy supports activation, reporting, measurement, personalization, AI classification, and long-term scalability.
Support the strategic direction for Mazda’s CRM and personalization roadmap across owned channels and customer journeys.
Translate priority moments into use cases with clear owners, dependencies, triggers, suppression rules, success metrics, and platform implications.
Connect segmentation strategy to measurable outcomes such as lead quality, conversion, service engagement, loyalty, retention, and sales lift.
Serve as a Martech Technology Strategy partner across Mazda Marketing, Digital, IT, Legal, Data Privacy, Analytics, Media, and related stakeholder groups.
Coordinate work across VML, WPP Media, WPP Choreograph, Shift Digital, Adobe, TransUnion, Salesforce, and other ecosystem partners.
Partner with client, strategy, and delivery leadership to support roadmap decisions, maintain alignment, and build trust across teams.
Facilitate workshops, roadmap reviews, retrospectives, and executive alignment sessions that turn complex inputs into a clear plan.
Define the measurement framework for CDP, CRM, personalization, media activation, taxonomy, and content orchestration.
Partner with analytics and reporting leads to connect platform activity to business outcomes.
Support value-realization narratives for executive forums, steering committees, quarterly business reviews, and roadmap funding conversations.
Identify opportunities for influenced revenue, expanded scope, reusable assets, partner motion, and broader WPP Enterprise Solutions value creation for review with senior leadership.
Provide day-to-day guidance and support to Martech Technology Strategy resources across CDP, CRM, personalization, taxonomy, content pipeline, and orchestration as assigned.
Help maintain the quality bar for roadmaps, use case maps, operating models, taxonomy frameworks, business requirements, recommendations, and points of view.
Mentor supporting team members in business analysis quality, stakeholder communication, platform context, and client-facing delivery practices.
Contribute reusable frameworks, account learnings, and thought leadership to the broader Technology Strategy practice.

Requirements

Minimum of four days per week in-office presence.
Bachelor’s degree in Computer Science, Information Systems, Marketing, Business, Strategy, or a related field.
6+ years of experience in technology strategy, marketing technology strategy, digital transformation, business analysis, consulting, or enterprise platform delivery.
Experience supporting or shaping enterprise technology roadmaps across multiple teams, platforms, and stakeholders.
Strong knowledge of Martech ecosystems, including CDP, CRM, personalization, analytics, customer journey orchestration, media activation, content operations, and data governance.
Experience with Adobe Experience Platform, Real-Time CDP, Adobe Journey Optimizer, Customer Journey Analytics, Adobe Experience Manager, Adobe Target, or Salesforce Marketing Cloud.
Experience defining audience frameworks, segmentation logic, taxonomy standards, journey triggers, suppression rules, activation requirements, and measurement expectations.
Proven ability to support cross-functional or multi-partner programs, facilitate working sessions, and influence through clear analysis and communication.
Excellent written and verbal communication skills, with the ability to translate complex technology considerations into clear business-facing materials.
Experience in automotive, retail, financial services, or another multi-tier, data-intensive industry.
Experience with Mazda, MNAO, or automotive manufacturer / dealer ecosystem operating models.
Adobe certification or equivalent expertise across AEP, RT-CDP, AJO, CJA, AEM, or Adobe Target.
Experience with Claravine, Domo, TransUnion, LiveRamp, The Trade Desk, DV360, Meta, Google Ads, Salesforce CRM, or WPP Open.
Experience designing taxonomy councils, governance models, change management processes, and platform adoption frameworks.
Working knowledge of privacy, consent, profile stitching, deletion chain, and audience activation considerations.
Experience with content supply chain or creative automation platforms such as Adobe Workfront, GenStudio, Frame.io, Bynder, or Brandfolder.
Advanced degree in a related field.

Skills

Martech ecosystems
CDP
CRM
Personalization
Analytics
Customer journey orchestration
Media activation
Content operations
Data governance
Adobe Experience Platform
Real-Time CDP
Adobe Journey Optimizer
Customer Journey Analytics
Adobe Experience Manager
Adobe Target
Salesforce Marketing Cloud
Audience frameworks
Segmentation logic
Taxonomy standards
Journey triggers
Suppression rules
Activation requirements
Measurement expectations
Cross-functional program support
Facilitation
Communication
Analysis
Claravine
Domo
TransUnion
LiveRamp
The Trade Desk
DV360
Meta
Google Ads
Salesforce CRM
WPP Open
Taxonomy councils
Governance models
Change management
Platform adoption
Privacy
Consent
Profile stitching
Deletion chain
Content supply chain
Creative automation

Location

In-office

Work Type

Hybrid

Experience Level

Associate Director
6+ years of experience

Education Level

Bachelor’s degree
Advanced degree

Salary/Compensations

$75,000—$180,000 USD

Benefits

Competitive benefits package

About the Company

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth.
Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100.
VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands.
Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

Equal Opportunity

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.