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About the Role

The Orchard is seeking a motivated and forward-thinking Audience Development & Digital Marketing Director for a 12-month parental leave cover. This senior role focuses on growing audience data, driving engagement through CRM strategies, and executing high-level marketing campaigns to boost sales and revenue for new and existing releases.

Responsibilities

Lead the development and execution of strategies to grow artists’ first-party fan audiences across email & SMS.
Serve as the main point of contact for CRM and audience development, promoting best practices with internal and third-party tools.
Develop scalable acquisition frameworks and benchmarks adaptable across artists, genres, and campaign types.
Define campaign KPIs and benchmarks across acquisition channels, markets, artists, and campaign types.
Build case studies and best-practice guidance to scale successful acquisition strategies.
Assist with executing creative and innovative marketing campaigns.
Collaborate with the Paid Media team to deploy digital advertising campaigns across platforms like Meta, TikTok, Google, Snapchat, and Spotify.
Identify opportunities for artist and label development using internal and external resources.
Work with multiple departments to bring innovative marketing activations to life.
Foster fan community relationships to amplify campaign reach and effectiveness.
Proactively identify challenges and provide solutions to keep release campaigns on track.
Demonstrate flexibility and balance in supporting label needs, moving with importance and vision as priorities shift.

Requirements

Minimum of 5 years of audience development, digital marketing, fan acquisition, growth marketing, or related experience in the music industry or a similar field.
Proven track record of successful campaign development, audience growth, and execution.
In-depth understanding of social media platforms, current trends, and updates.
Understanding of digital service provider platforms for marketing campaigns.
Strong proficiency in utilizing analytics tools to track and interpret release performance, trends, and metrics.
Excellent verbal and written communication skills.
Strong project management skills and ability to handle multiple campaigns simultaneously.
Highly organized professional with close attention to detail, ability to multitask, and prioritize to meet deadlines.
Must be at least 18 years of age.

Skills

CRM strategies
Digital marketing
Audience development
Fan engagement
Marketing campaign execution
Social media platforms
Digital advertising
Analytics tools
Project management
Basic Photoshop
Basic HTML
Basic video editing software
Google Suite
Project management software

Location

London office

Work Type

Hybrid
12 Month parental leave cover

Experience Level

Senior role
Minimum of 5 years of experience

Benefits

Private medical cover
Generous pension scheme
Life assurance
Income protection
Time off over winter break
Music industry perks

About the Company

The Orchard is a vibrant global community.
Sony Music aims for a diverse and inclusive workforce.
Sony Music is an equal opportunity employer and supports workforce diversity.

Equal Opportunity

Sony Music is an equal opportunity employer and supports workforce diversity.
We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent.
We apply this policy without regard to any individual’s sex, race, religion, origin, sexual orientation, marital status, medical condition or disability.