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About the Role
We are reimagining the Carwow app to become the primary destination for UK drivers, making the process of changing cars seamless. This role is the product voice, setting the direction and collaborating with design and engineering to build an AI-powered app that understands and acts on behalf of users.
Responsibilities
- Set the product direction for the Carwow consumer app, defining what we build, in what order, and why.
- Lead discovery work with consumers through interviews, usage data, and behavioural analysis to identify areas of maximum app value.
- Identify, prototype, and ship opportunities to integrate AI into the app for smarter discovery, personalization, and recommendations.
- Collaborate with the Engineering Manager, Designer, and Engineers as a product trio to ship well-scoped solutions with clear success metrics.
- Manage the backlog with commercial awareness, prioritizing work that drives engagement, retention, and revenue.
- Work with design to shape journeys and screens, testing them with users before engineering begins.
- Partner with engineers on native app trade-offs, including release cadence, quality, and build versus reuse decisions.
- Utilize AI tools daily for prototyping, research synthesis, and data analysis to accelerate squad learning and shipping.
- Work across product, engineering, data, CRM, and marketing to ensure coherent priorities and shipping.
- Communicate strategy and trade-offs clearly to leadership and stakeholders, both written and verbally.
- Own the app's success measures and use evidence, including holdouts and controlled tests, to inform scaling, changing, or stopping decisions.
Requirements
- 5+ years of product management experience, including owning a consumer mobile app with demonstrated improvements in engagement or retention metrics.
- Hands-on experience with product discovery, including conducting interviews, interrogating data, and forming hypotheses.
- Daily use of AI tools, experience shipping or prototyping AI-powered features, and a clear point of view on AI's value for consumers.
- Comfort with ambiguity, including defining problems and adapting to evolving scope.
- Proven partnership with design and engineering, including experience working as a product trio and discussing journeys, architecture, and app quality.
- Clear written and verbal communication skills, with the ability to explain complex trade-offs simply.
Skills
- Product Strategy
- Product Execution
- Product Discovery
- AI Integration
- Prototyping
- Data Analysis
- Backlog Management
- User Research
- Cross-functional Leadership
- Stakeholder Communication
- Habit Loops
- Engagement Design
- Go-to-Market Planning
Location
- UK
Work Type
- Hybrid working
- Work from abroad for a month
Experience Level
- 5+ years of product management experience
Salary/Compensations
- Competitive salary
Benefits
- Matched pension contributions
- Share options
- Bupa Private Healthcare
- Eyecare vouchers
- Life Assurance
- Monthly coaching sessions with Spill
- Enhanced holiday package
- 28 days annual leave
- 1 day for your wedding
- 1 day off when you move house
- 30 days of annual leave per year (from third year anniversary)
- 35 days of annual leave per year (from tenth year anniversary)
- Option to buy 3 extra days of holiday per year
- Inclusive parental, partner and shared parental leave
- Fertility treatment policies
- Pregnancy loss policies
- Bubble childcare support
- Discounted nanny fees
- The latest tech (Macbook or Surface)
- Up to £500/€550 home office allowance
- Generous learning and development budget
- Regular social events
About the Company
- Our mission is to become the car-changing destination of choice by combining technology, media, and deep automotive expertise.
- We have grown over 50% year-over-year, with nearly £3bn worth of cars bought and £1.8bn of cars listed for sale on our platform last year.
- We acquired Autovia, doubling our audience and now have one of the largest YouTube channels globally with almost 10m subscribers and over 1.1 billion annual views.
- We sell 1.2 million print copies of our magazines and have an annual web content reach over 350 million.
Equal Opportunity
- Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.