Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Brand & Marketing Designer role.
Rezi rewrites your resume against Black Forest Labs's job description. Free.
Tailor your resume to this Brand & Marketing Designer role.
Rezi rewrites your resume against Black Forest Labs's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Brand & Marketing Designer posting at Black Forest Labs — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Brand & Marketing Designer posting at Black Forest Labs — free, in seconds.
About the Role
Black Forest Labs is seeking a Brand & Marketing Design Lead to define and own the company's brand identity across all touchpoints. This hands-on role involves setting the visual standard, creating guidelines, and building systems for consistent brand expression across launches, website, events, and more. You will shape the future of brand and marketing design at BFL, including team growth.
Responsibilities
- Lead the evolution of visual identity, including logo, type, color, imagery, and motion, and translate it into guidelines and design systems.
- Create concepts and creative direction for model launches, campaigns, and events, collaborating with research to showcase model capabilities.
- Produce daily visual content for online and offline platforms, including social media, editorial, decks, documents, sales materials, event spaces, merchandise, and print.
- Oversee the direction of bfl.ai and growth pages, enhancing the website's brand representation.
- Develop templates, internal tools, and an agent-readable design system to empower marketing, sales, and engineering teams to create on-brand work.
- Collaborate with product design on shared foundations like type, color, and components to ensure a cohesive brand experience across product surfaces.
- Help define design team processes, including work reviews and decision-making integration.
- Represent design across the company and collaborate with marketing, growth, developer relations, research, and product design teams.
Requirements
- At least six years of experience in brand design, with a portfolio showcasing key roles in concept through rollout for at least one or two significant projects.
- Demonstrated original thinking, clear taste, and meticulous execution in brand identity and visual design.
- Deep craft expertise in typography, color, layout, art direction, and motion.
- Proven ability to elevate the work of those around you through shipped work and constructive feedback.
- Experience initiating and completing projects independently, resolving disagreements directly.
- Systems thinking capability, including building and implementing guidelines, templates, or design systems for independent use by others.
- Ability to articulate design decisions effectively to diverse stakeholders (founders, engineers, marketers).
- Comfort with ambiguity and a proactive approach to defining and shaping underdeveloped areas.
- Curiosity about new tools, problems, and continuous craft improvement, with examples of self-taught skills impacting work.
- Experience shipping web pages or prototypes using AI coding tools (e.g., Claude Code) is a plus.
- Experience building custom tools for brand work (e.g., template generators, internal apps) is a plus.
- Experience using generative image or video models in creative processes is a plus.
- Experience with motion, 3D, or creative coding is a plus.
- Experience at an AI lab is a plus.
Skills
- Brand Identity Design
- Visual Design
- Typography
- Color Theory
- Layout Design
- Art Direction
- Motion Graphics
- Design Systems
- Guideline Development
- Creative Direction
- Campaign Development
- Event Design
- Web Design (bfl.ai)
- Content Creation (Social Media, Editorial, Decks, Docs, Sales Material, Print)
- Template Creation
- Internal Tool Development
- AI Coding Tools (e.g., Claude Code)
- Generative AI Tools (Image/Video)
- 3D Design
- Creative Coding
Location
- Freiburg, Germany
- San Francisco, USA
- Remote
Work Type
- Office-based
- Remote-first
- Hybrid
Experience Level
- At least six years of design experience
- Lead role
Salary/Compensations
- EU: €148K - €175K + equity
- SF: $219K - $265K + equity
Benefits
- Travel costs covered for monthly in-person weeks
About the Company
- Black Forest Labs is a research lab building the foundational layer for visual intelligence, developing multimodal models trained on images, video, audio, and action.
- The founding team pioneered latent diffusion and Stable Diffusion.
- The company is pushing into generative media at scale, machines acting in the physical world, and emerging computer use applications.
- FLUX models top public benchmarks and are used in production on major platforms.
- It is a small, fast-growing research lab competing with large companies.
- Company values include: Obsessed, Low Ego, Bold, and Kind.
Equal Opportunity
- Please apply even if you don't match every line above. What matters most to us is curiosity and a love of making things. We'd rather hire a great, curious designer than someone who ticks every box.