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About the Role

We are seeking an experienced Digital Marketing & Commercial Analytics Manager to lead and develop our analytics strategy and capability. This role will transform data from digital channels, D2C business, CRM, and new-business projects into actionable insights to guide trading, marketing, and growth strategies. You will build stronger foundations for data utilization and establish a consistent, evidence-based approach to decision-making across digital analysis, D2C optimization, new business analysis, and B2B & CRM strategy. While primarily strategic, you will also work hands-on with data as needed and manage the Senior CRM Executive. Strong people and relationship-building skills are essential for collaborating with internal teams, agency partners, and HQ.

Responsibilities

Build, develop, and own performance reporting across paid, owned, and earned digital channels.
Establish a single source of truth for campaign effectiveness, replacing fragmented reporting.
Conduct funnel diagnostics to identify drop-off points and growth opportunities across the customer journey.
Translate platform data into prioritized recommendations and agree on test-and-learn plans.
Develop, improve, and own conversion rate, average order value (AOV), and retention analytics for the D2C business.
Provide insights to Trading and Acquisition/Retention teams to inform strategy, promotions, and lifecycle decisions.
Identify friction in the D2C purchase journey using data and help prioritize fixes with UX and CRO colleagues.
Develop and maintain recurring performance dashboards for senior stakeholders.
Own and develop CRM analysis and strategy, collaborating with the CRM team on data quality, segmentation, and campaign performance.
Support the B2B and education growth agenda with insight and analysis to size and prioritize opportunities.
Connect CRM performance to wider commercial and B2B outcomes through clear, regular insight and reporting.
Provide analytical support for the proof-of-concept process for new products and opportunities.
Support the assessment of new opportunities entering the triage pipeline with data-backed recommendations.
Present pilot results and recommendations to senior leadership for embed-or-stop decisions.
Act as the analytics subject matter expert in Marketing & Digital leadership discussions.
Coach and support colleagues in their reporting efforts to build analytical confidence and capability.
Set analytical standards and methods to improve consistency and quality across workstreams.
Line manage, coach, and develop the Senior CRM Executive.
Build strong working relationships with Tokyo HQ teams, acting as a liaison on analytics and data requirements.
Work collaboratively with key stakeholders across the business, including marketing, trading, CRM, sales, finance, and leadership.

Requirements

Substantial, proven experience in marketing analytics, insight, or CRM strategy roles, ideally across both D2C and B2B.
Track record of building or scaling analytics capability within a marketing or commercial team.
Previous people management experience with the ability to coach, support, and develop others.
Strong communication and relationship-building skills, with the ability to work collaboratively across internal teams, senior stakeholders, and Tokyo HQ.
Strong SQL and data-querying skills.
Experience with a CRM platform such as Salesforce, HubSpot, or Dynamics.
Experience with digital analytics and BI tools such as GA4, Looker, Power BI, or Tableau.
Commercial mindset: ability to connect data to business outcomes.
Confident presenting clear, evidence-based recommendations to senior stakeholders and influencing without formal authority.
Strong understanding of data governance, tracking standards, and data quality management across digital analytics platforms.
Structured approach to measurement and experimentation design.
Comfortable working autonomously in a newly created role with evolving scope, taking a strategic approach while remaining willing to work hands-on when needed.

Skills

Digital Analysis
D2C Optimisation
B2B & CRM Strategy
New-Business Analysis
Leadership
Collaboration
SQL
Data Querying
CRM Platforms (Salesforce, HubSpot, Dynamics)
Digital Analytics Tools (GA4, Looker, Power BI, Tableau)
Data Governance
Tracking Standards
Data Quality Management
Measurement
Experimentation Design
AI-powered analytics, reporting and automation tools (Desirable)
Emerging analytics, AI and measurement technologies (Desirable)

Location

Hybrid
Wembley Park (Head Office)

Work Type

Permanent
Full Time
35 hours per week
Hybrid

Experience Level

Experienced
People Management Experience

Salary/Compensations

Competitive Salary & Bonus Scheme

Benefits

25 days annual leave plus Bank Holidays
Paid Birthday Day Off
Private Medical Insurance via BUPA
Permanent Health Insurance
Medicash Health Plan
Excellent non-contributory Pension Scheme, up to 14%
Employee Discount, up to 50%
Retail discounts at 200+ retailers (Reward Gateway)
Personal development and training courses via LinkedIn Learning
Casio Sponsorship Scheme for employee charity fundraising
Head Office team social events and activities
Certified 'Great Place to Work'

About the Company

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