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About the Role
LEAP is seeking a Social Media Influencer to enhance brand awareness, audience growth, and customer acquisition through compelling social storytelling. This role involves social strategy, content planning, channel execution, and reporting, with a focus on producing content onsite with clients and stakeholders. Reporting to the CEO and Director of Marketing, you will execute the social media strategy, develop content plans, and create engaging content. This is a full-time, one-year contract position with a hybrid work model.
Responsibilities
- Own social strategy recommendations, content planning, day-to-day channel execution, and reporting.
- Produce content onsite with clients and internal stakeholders.
- Develop and refine social media narratives to support brand awareness and customer acquisition goals.
- Build content plans and editorial calendars aligned with business priorities, product launches, and events.
- Create, adapt, and publish social content across agreed channels in partnership with the internal marketing team.
- Translate campaign themes into channel-specific storytelling that fits audience behavior and platform best practices.
- Run structured testing on messaging, creative angles, formats, timing, and CTAs.
- Monitor performance and recommend changes based on engagement, audience growth, traffic, lead volume and quality, and conversion signals.
- Partner with internal stakeholders to gather inputs, approvals, and campaign/messaging context.
- Travel to events and locations to capture client engagement and industry buzz.
- Identify opportunities to improve reach, consistency, and efficiency across the social program.
- Deliver regular reporting that connects social activity to marketing outcomes, especially customer acquisition.
- Maintain an organized workflow for planning, production, publishing, and performance review.
- Continually engage with internal stakeholders to learn about product/service workflows and the Canadian legal industry.
- Up to approximately 20% of travel required to client sites located within Canada.
Requirements
- Convey a confident, energetic, and professional demeanor with a clear and authentic tone.
- Proven freelance or in-house experience managing social media for an established brand.
- Strong background in strategic storytelling and campaign execution across social channels.
- Identify and extract viral trends and capitalize on those opportunities for increased visibility.
- Experience building content calendars and workback schedules while managing multiple workstreams with deadlines in Trello.
- Ability to use performance data to guide testing, iteration, and content decisions with a focus on business outcomes.
- Expert hands-on skills using Hootsuite, Bitly, Meta, LinkedIn, YouTube, and X.
- Track video-to-lead journeys, measure engagement and conversions, and isolate video campaign performance from other marketing efforts.
- Clear understanding of audience growth tactics and social content optimization.
- Strong writing and editing skills with the ability to adapt tone and messaging by channel and key message instance.
- Hands-on skills curating video assets using editing tools such as CapCut, Canva, Jitter.
- Basic graphic design skills using Canva with a well-appointed eye for typesetting.
- Ability to adapt social content designs to existing LEAP brand guidelines and adjust designs according to feedback.
- Ability to work independently to achieve KPIs while aligning with internal stakeholders for IP and feedback.
- Submit two original reels: Reel #1 showing best published social media reel, Reel #2 demonstrating how you would explain value, earn trust, and create content that gets people to act, specifically addressing the LawY integration product.
- Reels must be vertical video [9:16], on-camera presence required, with graphics and captions/on-screen text, maximum 1-minute in length.
- Submit resume, links to active social media profiles, and both reels by November 11th.
Skills
- Social media strategy
- Content planning
- Channel execution
- Reporting
- Social storytelling
- Brand awareness
- Audience growth
- Customer acquisition
- Campaign execution
- Content creation
- Performance analysis
- Hootsuite
- Bitly
- Meta
- YouTube
- X
- CapCut
- Canva
- Jitter
- Graphic design
- Video editing
- Writing
- Editing
- Salesforce
- Pardot
Location
- Downtown Toronto, Canada
Work Type
- Hybrid
- Full-time
- One year contract
Experience Level
- Proven freelance or in-house experience managing social media for an established brand
- Experience supporting customer acquisition or demand generation efforts through organic and/or paid social
- Background in B2B, high-growth, or performance-focused marketing environments
- Experience in the legal industry or demonstrate a strong aptitude to learn
Salary/Compensations
- $85,000-$100,000 CAD
Benefits
- Competitive compensation
- Excellent group insurance benefits
- RRSP with employer matching
- Generous Paid Time Off (PTO), including starting at 4 weeks’ vacation, sick days, floater/personal days and volunteer days
About the Company
- LEAP leads the world in cloud-based legal practice management software.
- Our curiosity and commitment to continual improvement have kept us reimagining productivity tools for lawyers and their staff to support our guiding purpose, which is to ‘Help lawyers who help people.’
- The market-leading software we develop, and support is used by more than 100,000 lawyers and their staff in small and medium-sized law firms.
- Working alongside our international team of passionate high achievers, you’ll join a fast-growing technology business where things seldom stay the same for long.
- With more than 1000 smart, caring and ambitious ‘LEAPsters’ working together across Australia, Canada, the United States, the United Kingdom, the Republic of Ireland, Poland and New Zealand, you’ll be in good company here.
- We care about what we do and the people we work with.
- We continually improve to be the best.
- We NEVER EVER GIVE UP!
Equal Opportunity
- At LEAP we are committed to fostering an inclusive and accessible environment.
- We are dedicated to building a workforce that reflects the diversity of the community in which we live, including those with disabilities.
- LEAP is committed to providing accommodations in all parts of the hiring process.
- If you require accommodation, we will work with you to meet your needs.