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About the Role
Wolf & Badger is seeking a Senior PR & Partnerships Manager to lead UK PR delivery, focusing on UK press, creators, influencers, and events. This role aims to establish Wolf & Badger as the premier name for independent fashion and design in the UK press and among creators.
Responsibilities
- Deliver the UK PR plan, securing regular coverage for Wolf & Badger and its designers.
- Cultivate strong relationships with UK fashion, lifestyle, and sustainability media, stylists, and tastemakers.
- Identify and pitch compelling stories to UK media, including independent designers, B Corp standards, the Soho store, and AI in shopping.
- Manage the London press office, handling inquiries, press materials, sample requests, celebrity dressing, and press appointments.
- Maintain the UK PR and events calendar, including award submissions.
- Run the UK creator and influencer program, including finding creators, gifting, briefing, and relationship building.
- Collaborate with content and social teams on the Wolf & Badger Tastemakers program.
- Plan and execute presence at London Fashion Week and other key events.
- Organize press, creator, designer, and customer events at the Soho store, and manage ad hoc activations.
- Assist in identifying and delivering UK marketing partnerships with aligned brands and organizations.
- Track and report on UK coverage, creator reach, and event results to the Head of PR & Partnerships.
Requirements
- Significant (5+ years) PR experience, in-house or agency, in fashion, lifestyle, beauty, or retail.
- Hands-on press office experience.
- Strong relationships with UK fashion and lifestyle media and stylists.
- Proven track record of landing quality coverage.
- Experience working with creators and influencers, from gifting to long-term relationships.
- Experience planning and delivering events.
- Excellent organizational skills to manage multiple requests, samples, and deadlines.
- Strong writing ability for pitching stories.
- Proactive and resourceful approach.
- Comfortable using AI tools or eager to learn.
- Ability to work onsite in Central London office and Soho store at least 3 days per week.
- Occasional evening and weekend work for events.
- Genuine passion for independent brands, fashion, and sustainability.
- Energy, humor, and self-awareness.
- Experience with ShopMy, LTK, or similar creator platforms (Highly Desired).
- Experience delivering brand partnerships or collaborations (Highly Desired).
- Experience in a scale-up, marketplace, or multi-brand retailer (Highly Desired).
- Experience working with agencies or freelancers (Highly Desired).
- Familiarity with media database and coverage tools (Highly Desired).
- Familiarity with B Corp or mission-driven businesses (Highly Desired).
Skills
- Public Relations
- Partnerships Management
- Media Relations
- Influencer Marketing
- Event Planning
- Content Creation
- Social Media Collaboration
- Brand Partnerships
- AI Tools
- Writing
- Organization
- Communication
Location
- London, UK
Work Type
- Full-time
- Hybrid
Experience Level
- Senior
Salary/Compensations
- £50,000-£60,000
Benefits
- Generous paid annual leave in addition to bank holidays
- Annual work from abroad allowance
- Paid volunteering leave
- Pet-ernity leave
- Heartbreak leave
- Quarterly Wellness Wallet
- Subscription to Yulife health and wellbeing app
- Optional health insurance
- Cycle to work scheme
- Staff discount
- Career development opportunities
- Meaningful work
About the Company
- Wolf & Badger is on a mission to make retail fair by supporting independent designers globally.
- They connect customers with vetted brands through their online marketplace and physical stores.
- The company is a UK and US-based scale-up business and a Certified B Corporation.
- They prioritize social and environmental purpose.
- Wolf & Badger was the first UK online marketplace to become a certified B Corp.
- Recognized by the Financial Times as one of Europe's Long-Term Growth Champions.
- One of the first marketplaces globally to take orders placed by AI shopping agents.
Equal Opportunity
- Wolf & Badger is an equal opportunities employer.
- They celebrate diversity and are committed to creating an inclusive environment for all employees and candidates.
- Applications are encouraged from people from all walks of life.