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About the Role
UpSkill Universe is seeking a Marketing Manager to define and execute our go-to-market strategy. This role involves shaping marketing plans, positioning, and messaging, and then running campaigns, content, and events to generate qualified leads for the sales team. You will translate our expertise in AI and future skills into compelling narratives for target audiences, working closely with leadership in a hands-on, decision-making capacity.
Responsibilities
- Owning a marketing plan tied to growth targets and commercial priorities.
- Defining positioning, messaging, and priority audiences using market insight, client feedback, and sales intelligence.
- Running multi-channel B2B campaigns to build awareness and generate qualified enquiries.
- Owning the content strategy and editorial calendar, including thought leadership, case studies, and webinars.
- Ensuring brand and messaging consistency across all channels.
- Measuring marketing's contribution to enquiries and pipeline through HubSpot and reporting on it clearly.
Requirements
- Proven experience in B2B marketing, including planning and delivering campaigns that have contributed to business growth.
- Experience in learning and development, consultancy, professional services, HR or People, or a related environment.
- Strong campaign planning and project management skills, with the ability to manage competing priorities and deliver against deadlines.
- Excellent writing, editing, and storytelling skills, able to turn complex ideas into clear and compelling content across channels.
- A good understanding of demand generation, lead capture and nurture, and how marketing and sales work together.
- Confident using marketing data and analytics to assess performance, draw conclusions, and improve results.
Skills
- HubSpot
- Marketing automation
- SEO
- GA4
- Google Search Console
- Content creation
- Campaign management
- Project management
- B2B marketing
- Demand generation
- Lead nurturing
- Data analysis
- Storytelling
Location
- London, UK (Hybrid)
- Remote within the UK
Work Type
- Permanent
- Full-time
- Hybrid
- Remote
Experience Level
- Mid-level
Salary/Compensations
- £45,000 to £50,000
Benefits
- Access to annual learning grants
- Early Friday finishes
- Unlimited paid holiday
- Flexible working
- Referral, commission and bonus schemes
- Well-being initiatives
- Busy social calendar
- Strong tech set-up
About the Company
- UpSkill Universe is a multi-award-winning AI upskilling and training organisation founded in 2015.
- We design and deliver practical learning programmes for large enterprises, governments, and community partners.
- We have trained close to 800,000 people across 43 countries.
- We work with organisations including Google, Sky, UBS, HSBC, Visa, Lloyds Bank, and Santander.
- Our work spans the UK, Sub-Saharan Africa, and international markets, covering AI, data, digital skills, leadership, and inclusion.
Equal Opportunity
- UpSkill Universe is committed to building a diverse and inclusive workforce.
- We are proud to be an equal opportunity employer, and all relevant and qualified applicants will be considered regardless of religion, gender, sexual orientation, age, disability, ethnicity or background.