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About the Role

The Retention Comms Specialist will plan, build, execute, and optimize owned-channel communications and lifecycle journeys to engage, retain, and reactivate audiences across LiSTNR and 7Plus. This role translates retention strategy into high-quality campaigns and uses performance data for continuous improvement.

Responsibilities

Plan, build, test, and deploy owned-channel campaigns and automated customer journeys across email, push notifications, and in-app messaging for LiSTNR and 7plus, aligned to the communications strategy and campaign calendar.
Deliver lifecycle marketing programs across onboarding, engagement, retention, churn prevention, and win-back to drive user growth and audience activation.
Create, edit, and optimize campaign content, ensuring copy, creative assets, messaging, links, and CTAs align with brand guidelines and customer journey objectives.
Build and maintain audience segments and cohorts, partnering with stakeholders to ensure accurate targeting, data integrity, and effective campaign delivery.
Manage campaign execution and automation, including briefing offshore resources, conducting quality assurance, and ensuring all communications meet compliance requirements.
Drive continuous improvement through A/B testing, journey audits, and optimization of communications, templates, and customer experiences.
Monitor and report on campaign performance against KPIs, providing insights and recommendations while collaborating with Product, Marketing, Content, and CX teams to support key initiatives and launches.

Requirements

Proven experience in CRM, lifecycle, retention, or email marketing.
Experience using marketing automation platforms (Braze or Salesforce Marketing Cloud preferred).
Strong copywriting, segmentation, testing, and reporting skills.
Data-savvy with a customer-first mindset.
Excellent stakeholder management and relationship-building skills.
Highly organized and able to manage competing priorities in a fast-paced environment.
Collaborative team player with an understanding of compliance and privacy requirements.

Skills

CRM
Lifecycle Marketing
Retention Marketing
Email Marketing
Marketing Automation Platforms
Braze
Salesforce Marketing Cloud
Copywriting
Segmentation
Testing
Reporting
Data Analysis
Stakeholder Management
Relationship Building
Organization
Prioritization
Collaboration
Compliance
Privacy

Location

Australia

Work Type

Full-time

Experience Level

Mid-level

Benefits

Salary Packaging (novated leasing, exclusive discounts)
Fitness Passport (discounted gym access)
Generous paid parental leave
5 days paid fertility leave
Exclusive media perks (discounts, behind-the-scenes access, industry tickets)
Birthday leave (paid day off)
Volunteer leave (paid day off)
9 Day fortnight trial

About the Company

Seven Media Group (SMG) is one of Australia’s most prominent media companies with a market-leading presence across television, audio, publishing, and digital.
Millions of Australians rely on SMG daily for news, sport, entertainment, and community stories.
SMG is home to trusted brands including the Seven Network, the Hit and Triple M radio networks, and Australia’s number one podcast network, LiSTNR.

Equal Opportunity

SMG is an equal opportunity employer committed to diversity, inclusion, and fair hiring.
We welcome talent from all backgrounds and ensure a workplace where everyone feels valued and respected.
SMG is committed to providing an inclusive recruitment process.
If you require any accommodations during your interview, please let us know.
Reach out to careers@sevenmediagroup.com.au for assistance.