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About the Role

We are seeking a hands-on GTM & Data Operations Lead for a global B2B demand generation agency. This senior role involves ownership of the agency’s GTM infrastructure, data operations, and internal AI strategy, utilizing tools like Clay and Salesforce, data enrichment platforms, API integrations, and automation systems. You will develop complex workflows, improve CRM integrations, introduce AI-powered processes, and translate buying signals into actionable campaign audiences. A key focus will be developing and implementing an AI roadmap to reduce manual work, enhance data quality, and improve campaign efficiency. You will also own the technical setup and delivery of personalized outreach and digital activation campaigns, working closely with leadership and various internal teams. There is potential to build and manage additional headcount as the function grows.

Responsibilities

Lead the agency’s internal AI strategy, identifying opportunities to improve efficiency, quality and scalability.
Design and implement AI-powered workflows across data operations, campaign delivery and internal processes.
Evaluate AI tools and integrations, prioritising practical applications with measurable commercial value.
Develop an AI roadmap with leadership and maintain reliable, measurable solutions.
Own the GTM technology stack, with Clay and Salesforce at its core.
Build, maintain and optimise enrichment workflows, automations and API integrations.
Manage Salesforce administration, workflows, campaign processes and reporting.
Improve data flows between Salesforce, Clay and connected platforms.
Troubleshoot technical issues, coordinate development requirements and prioritise improvements.
Own B2B data sourcing, account identification, contact enrichment and validation.
Establish quality controls and measurable standards for prospect data.
Support ICP development, audience segmentation and target account selection.
Develop buying-signal workflows, intent-led targeting and propensity scoring models.
Translate client requirements into actionable targeting strategies.
Improve data coverage, accuracy and cost efficiency across campaigns.
Own the technical setup, launch and ongoing optimisation of personalised outreach and digital activation campaigns.
Build scalable personalisation workflows using Clay, AI and connected platforms.
Manage campaign audience creation, enrichment, segmentation and activation requirements.
Ensure campaigns launch on time and deliver measurable results.
Develop repeatable delivery processes and reduce manual work through automation.
Identify bottlenecks and improve the speed and reliability of campaign delivery.
Establish clear documentation, project priorities, ownership and quality standards.
Keep commercial and delivery stakeholders informed of progress, dependencies and technical decisions.
Help develop the function as the business scales, including mentoring or managing additional technical resources.

Requirements

Experience working within an ANZ-based B2B agency, demand generation business or GTM operations environment.
Strong, hands-on Clay experience, including complex enrichment workflows, APIs and automation.
Strong, hands-on Salesforce experience, including CRM administration, workflows and integrations.
Proven experience building and maintaining GTM infrastructure.
Experience implementing AI and automation solutions in a commercial environment.
Strong understanding of B2B data sourcing, validation, enrichment and quality assurance.
Knowledge of ICP targeting, intent signals and account-based prospecting.
Ability to translate commercial requirements into reliable technical workflows.
Excellent communication, organisation and stakeholder management skills.
Demonstrated ownership of technical projects, with the ability to prioritise, troubleshoot and work independently.
Based in Australia or New Zealand and available to work Sydney business hours.
Hands-on Salesforce development experience.
Experience with Lemlist or similar outbound email automation platforms.
Experience with Taboola or other digital advertising platforms.
Experience developing AI-driven GTM workflows or autonomous agents.
Understanding of SDR operations, appointment setting and pipeline generation.
Experience mentoring or managing technical resources.

Skills

Clay
Salesforce
API integrations
Automation
AI
Data enrichment
CRM administration
Workflow development
Campaign delivery systems
B2B data sourcing
Account identification
Contact enrichment
Data validation
Quality controls
ICP development
Audience segmentation
Target account selection
Buying signals
Intent-led targeting
Propensity scoring
Personalised outreach
Digital activation
Lemlist
Taboola
AI-driven GTM workflows
Autonomous agents
SDR operations
Appointment setting
Pipeline generation

Location

Sydney
Remote within Australia
Remote within New Zealand

Work Type

Full-Time
Remote

Experience Level

Senior role
Experience mentoring or managing technical resources

Salary/Compensations

Circa AUD $120,000 per annum + superannuation

Benefits

Additional training
Admin/HR support
Access to our community of high-level professionals
Direct collaboration with leadership and influence over technical priorities.
Exposure to campaigns for leading B2B technology brands.
The opportunity to build scalable systems across multiple clients and service offerings.
Scope to build and manage a technical team as the function grows.

About the Company

At SecureIQ, we connect elite commercial and technical talent with high-growth companies building world-class teams.
We work with established businesses across Australia, New Zealand, the US and UK that invest seriously in their people and business infrastructure.
We support your integration into these companies through additional training, admin/HR support and access to our community of high-level professionals.