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About the Role

Lead the ANZ media and digital agenda, setting the strategy, investment approach, operating model, and agency management to connect brand building with customer outcomes. This role bridges brand team collaboration, media vendor partnerships, and agency management to deliver integrated full-funnel media plans for strong business growth.

Responsibilities

Own the ANZ media and digital vision, annual priorities, and full-funnel approach across brands, translating business and brand objectives into clear channel, audience, investment, and measurement choices.
Own the ANZ paid, earned, and owned media ecosystem, defining channel roles and content creation frameworks, and driving integration across paid media, social, creators, partnerships, and earned activity to deliver connected consumer experiences and maximise the impact of investment.
Lead cross-brand investment planning, budget allocation, phasing, and optimisation across digital-first media planning for all TMICC brands across all consumer touchpoints.
Own the senior agency relationship and operating model, including scope, ways of working, servicing capability, briefing standards, performance reviews, joint business planning, and delivery accountability.
Establish KPIs, reporting, and learning agendas across media strategy, planning, and deployment, ensuring investment decisions are grounded in accurate data, financial alignment, incrementality, effectiveness, and business outcomes.
Build productive relationships with media owners, platforms, global teams, finance, retail media and ecomm teams, and brand leaders to unlock integrated opportunities.
Lead, coach, and develop the ANZ media team, clarify roles and RACIs, build specialist capability, and create a connected way of working across media, digital commerce, retail, and agency teams.
Identify and scale new media, data, technology, and commerce opportunities that improve effectiveness, modernise planning, and keep the ANZ business ahead of market change.
Maintain strong governance across forecasts, contracts, data use, brand safety, responsible marketing, and supplier delivery, escalating risk and ensuring decisions are documented and accountable.

Requirements

Experience in media, digital marketing, commerce, integrated planning, or a related discipline (8+ years).
Ability to operate confidently in FMCG, retail, consumer goods, or a complex matrix organisation.
Experience leading and developing people, shaping operating models, and influencing cross-functional teams without relying on direct authority.
Thinks end-to-end and takes ownership for results.
Comfortable working in a fast-moving, evolving organisation.
Values collaboration, clarity, and low-ego ways of working.

Skills

Owning media and/or commerce investment (annual planning, budget governance, optimisation, and senior stakeholder sign-off).
Leading media agencies and specialist partners.
Retail media.
First-party data.
Audience activation.
Digital shelf.
Paid search.
Social.
Video.
Programmatic.
DOOH.
Leading media agencies and specialist partners across strategy, planning, activation, reporting, scope, and performance management.
Strong practical understanding of retail media, first-party data, audience activation, digital shelf, paid search, social, video, programmatic, and DOOH.

Location

Work Type

Flexible ways of working

Experience Level

8+ years

Education Level

Tertiary qualification in marketing, business, communications, media, or a related field is preferred.

Salary/Compensations

Market-competitive pay and performance related rewards

Benefits

Support for health, wellbeing and life outside of work
Time off to rest and recharge
Ongoing learning and development opportunities

About the Company

With 19,000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.
We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world.
We move fast and keep things simple.
We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity.
Our culture is high-performance, collaborative and focused on getting things done.
We’re curious and ready for what’s next.
We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.
This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves.
People who act like an owner and drive our business end-to-end.
People who are driven by success to deliver more than we ever thought we could!
You’ll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.
Roles with real accountability and visible impact.
Free to move fast, experiment and challenge how things are done.
Continuous learning and development as the business grows.
Reward linked to performance and contribution.
Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.

Equal Opportunity

The Magnum Ice Cream Company is an Equal Opportunity Employer.
We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.