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About the Role

The Marketing Manager plays a critical role in driving member engagement and utilization across the Group Benefits portfolio. This role develops integrated marketing strategies and servicing communication that encourages adoption of products, services, and digital solutions while supporting seamless member experiences. The successful candidate will lead end-to-end campaign development, translate complex benefit information into clear and actionable communications, and partner across the organization to deliver initiatives that improve member understanding, satisfaction, and self-service behaviours.

Responsibilities

Lead the development of data-driven marketing strategies and integrated plans that support business goals.
Work closely with MarTech and Personalization, Product, Digital Experience, Customer Centricity and Distribution teams, providing strategic recommendations.
Develop and manage high-quality omni-channel marketing plans, ensuring messaging consistency, and brand alignment while delivering against KPIs and business outcomes.
Lead campaign planning, timelines, and prioritization across multiple initiatives and cross-functional teams.
Project manage multiple marketing programs concurrently, ensuring milestones, deliverables, and expectations are met.
Guide internal and external creative teams (including agency partners) to develop innovative marketing concepts, campaigns, and digital assets.
Partner with measurement and insights teams to develop and maintain reporting frameworks that evaluate campaign performance, identify optimization opportunities, and measure business impact.
Present results, key insights, and recommendations to senior stakeholders and cross-functional partners.
Champion best practices in digital marketing.
Identify opportunities to improve processes, workflows, and operational effectiveness within the marketing team leveraging Generative AI solutions.

Requirements

University or college degree in marketing, communications, media, or related field.
8-10+ years of marketing experience.
Proven experience developing and leading digital marketing strategies and campaigns.
Strong understanding of digital media, content strategy, and online marketing best practices.
Strong analytical skills with the ability to measure and optimize campaigns using insights and data.
Experience with A/B testing, campaign optimization, and performance metrics.
Exceptional writing and editing abilities, with a talent for simplifying complex concepts into compelling marketing narratives.
Experience with MarTech tools (e.g., Salesforce Marketing Cloud, Adobe Customer Data Platform, Adobe Analytics, Voice dashboards, PowerBI).
Proficiency with Microsoft Office Suite (PowerPoint, Word, Excel, Teams) and project management tools (e.g., Workfront, Smartsheet).
Experience in Group Benefits, healthcare, or related industries is highly valued.
Bilingualism (English and French) is an asset. If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.

Skills

Integrated marketing campaigns
Collaborative mindset
Multitasking abilities
Curiosity
Emerging technologies
AI-powered tools and capabilities
Strategic thinking
Influencing decision-making
Delivering measurable marketing impact
AI-driven insights
Content generation
Workflow automation
Digital media
Content strategy
Online marketing best practices
Analytical skills
A/B testing
Campaign optimization
Performance metrics
Writing and editing
MarTech tools
Microsoft Office Suite
Project management tools

Location

Toronto, Ontario

Work Type

Hybrid

Experience Level

8-10+ years of marketing experience

Education Level

University or college degree in marketing, communications, media, or related field

Salary/Compensations

$92,900.00 CAD - $142,900.00 CAD

Benefits

Opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.
Health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage.
Adoption/surrogacy and wellness benefits.
Employee/family assistance plans.
Retirement savings plans (including pension and a global share ownership plan with employer matching contributions).
Financial education and counseling resources.
Holidays, vacation, personal, and sick days.
Full range of statutory leaves of absence.

About the Company

Manulife is proudly one of Canada’s largest and longest-serving providers of Group Benefits, and today our GB business serves millions of Canadian workers and their families, and more than 27,000 companies coast-to-coast, including some of our nation’s most iconic brands.
Our goal is to help our customers live better, healthier lives, and build strong, engaged organizations.
Our award-winning Group Benefits Marketing team plays a leading role in telling our story in the market, engaging with our customers, and delivering innovative digital marketing to promote Manulife as a trusted health partner.
Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better.
To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Equal Opportunity

Manulife is an Equal Opportunity Employer.
At Manulife/John Hancock, we embrace our diversity.
We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals.
We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment.
A Human Resources representative will work with applicants who request a reasonable accommodation during the application process.
All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies.
To request a reasonable accommodation in the application process, contact hr@manulife.com.