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About the Role

We are seeking a Director, Data & Analytics to lead how Ritual measures its business as it expands from a DTC-first brand into an omnichannel one. You will own answering key leadership questions regarding business growth, marketing investment effectiveness, and capital allocation. Reporting to the SVP, Product & Engineering, you will lead a team of analysts and data engineers, partnering with leaders across the business. You will be responsible for scaling the data platform, growing the team, and shaping its future.

Responsibilities

Own Ritual's omnichannel measurement, building and running a connected view of customer value and acquisition cost across DTC, Amazon, marketplaces, and retail.
Explain channel interactions, including halo, cannibalization, and market expansion versus demand shifting.
Own the read on marketing investment, partnering with Omnichannel Media VP to plan, test, and optimize the media budget.
Own the measurement ecosystem across MMM, attribution, geo-lift, and incrementality, including the impact of upper-funnel investment.
Measure every channel on the same terms, bringing retail and Amazon measurement up to DTC standards.
Cover sell-in versus sell-through, distribution and velocity, promotions, syndicated and panel data, and new-to-brand customers.
Shape decisions at the top by serving as the executive voice on business performance for CGO, CFO, and leadership.
Own the reporting the business runs on, partner with Finance on planning, mine insights, and build artifacts for planning, budget, and board conversations.
Lead and build the team, growing analysts into domain experts and coaching them to build influential analysis and narratives.
Lead data engineering and own the evolution of the stack and project architecture.
Check that work ladders up to Ritual's goals, protect team capacity, and selectively take on ad-hoc asks.

Requirements

8+ years in analytics, data science, or marketing measurement, including several years leading lean, technical data teams.
Credibility on pipeline, modeling, and data-quality tradeoffs.
Hands-on marketing measurement expertise across MMM, multi-touch attribution, incrementality testing, and geo-lift.
Track record of using marketing measurement to rationalize upper-funnel spend.
Experience measuring marketing efficiency at a consumer brand selling both DTC and through retail, including marketplace channels.
Experience with subscription or e-commerce economics, cohort retention, and cross-channel effects.
Retail data experience, including POS and sell-through data, retailer data portals, syndicated and household panel data, and reconciling sell-in to consumer takeaway.
Demonstrated executive influence and storytelling, with a portfolio of analyses and executive artifacts that changed decisions at the C-suite or board level.
Experience coaching analysts to produce influential analysis and artifacts.
Deep experience with dbt and a modern data stack (Snowflake and a BI semantic layer, with Omni a plus), as a hands-on practitioner or manager.
Ability to turn complex, multi-channel analysis into clear, actionable recommendations.
Comfort defending analysis and recommendations in executive settings.
Ability to identify incorrect data and communicate findings clearly and kindly.
Ability to negotiate calmly and constructively when priorities compete, holding to data while remaining open to others' needs.
Ability to see DTC, marketplace, and retail as one portfolio, thinking in contribution profit and understanding the interplay of media, distribution, and retention.
Ability to turn messy datasets into sharp narratives and teach others to do the same.
Experience leading a lean data team within a growing business with multiple internal customers.
Ability to listen closely to both the team and the business, finding a balance between their needs.
Ability to grow analysts into leaders and be credible with engineers on data platform tradeoffs.

Skills

MMM
Multi-touch attribution
Incrementality testing
Geo-lift
dbt
Snowflake
BI semantic layer
Omni (plus)
Amazon Marketing Cloud (plus)
CPG (plus)
Health and wellness (plus)

Location

Remote

Work Type

Remote
Full-time

Experience Level

Director
8+ years analytics/data science/marketing measurement
Several years leading lean, technical data teams

Salary/Compensations

$170,000 - $205,000

Benefits

Equity participation through stock options
Medical, Dental, Vision, and Life Insurance
Healthcare & Dependent Care FSA
Mental health support via Wellness Coach
Pet insurance discount
10 Wellness Days per Year
Free Ritual subscription
Annual Wellness Stipend
Monthly wellness activities
401(k) Match (up to 4%)
Monthly Technology Stipend
New Hire Work From Home Stipend
5 months of gender-neutral parental leave
Flex Time for birthing parents
Family Planning via Maven Clinic
Monthly Childcare Allowance
Unlimited PTO (with a 10-day minimum)
11 Paid Company Holidays
Additional company time off for holidays that fall around a weekend
Winter Break (Christmas - New Years)
Holiday Diversity Policy
2 Days to volunteer (Days of Action)
Focus Fridays for self-development and deep work

About the Company

Ritual is a DTC-first brand expanding into an omnichannel one, reaching consumers through its ecommerce site, Amazon, and national retail partners.
The company is investing in upper-funnel media to reach new audiences.

Equal Opportunity

We encourage you to apply even if you don’t meet every qualification listed above.
We’re committed to building a diverse team and recognize that skills can be developed in many different ways.