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About the Role
As a Senior Yield Planner, you will be at the intersection of data-driven strategy and commercial execution. This role is critical in ensuring that our global video inventory is utilized efficiently to drive maximum revenue for our publishers while meeting the specific needs of our demand partners. You will act as the strategic link between our Sales and Supply teams, turning complex data into actionable media plans and optimization strategies.
Responsibilities
- Create comprehensive media plans and inventory forecasts in response to Requests for Proposals (RFPs), ensuring proposed campaigns are feasible, profitable, and aligned with available video inventory.
- Monitor daily performance across various campaign types (DIO, Programmatic Guaranteed, Private Marketplaces, and Open Exchange), implementing pricing floors and throttling strategies to maximize yield and safeguard margins.
- Build and maintain automated dashboards using Looker and Excel, conducting deep-dive analyses on KPIs such as Fill Rate and eCPM to identify growth opportunities.
- Contribute to a variety of projects that touch upon numerous disciplines and technical specificities, engaging with various facets of the business to adapt strategies and solve unique challenges across diverse departments and markets.
- Provide coaching and subject matter expertise to junior team members while contributing to process improvements and operational best practices.
Requirements
- A solid understanding of the programmatic video landscape, including header bidding, and the mechanics of an SSP.
- Advanced proficiency in Microsoft Excel (pivot tables, complex formulas, data modeling) and experience with Business Intelligence tools, specifically Looker.
- The ability to translate raw data into clear, commercial narratives for the Sales team.
- Excellent written and verbal communication skills in English.
- A methodical approach to troubleshooting delivery issues and optimizing complex auction environments.
- Several years of hands-on experience in yield management, ad operations, media planning, or a related programmatic advertising role.
Skills
- Programmatic video
- Header bidding
- SSP mechanics
- Microsoft Excel
- Looker
- Data modeling
- Yield management
- Ad operations
- Media planning
Location
- Global
Work Type
- Full-time
Experience Level
- Senior
- 5-7 Years
Education Level
- Bachelor's Degree
Benefits
- Comprehensive array of options, expert guidance and always-on tools personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life.
About the Company
- FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers.
- Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels.
- As a global company, we have offices in nine countries and can insert advertisements around the world.
- We value transparency, agility, and data-backed decision-making.
- Our team operates on the principle that every data point tells a story about our business health.
- Working at the forefront of global video advertising technology.
- A collaborative environment where the Yield team is viewed as a strategic partner, not just a support function.
- The chance to manage a global footprint of inventory, providing exposure to diverse markets and ad tech challenges.
Equal Opportunity
- Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.