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About the Role
Universal Ads is seeking a Sr. Measurement Science Lead to scale and operationalize advertiser impact measurement. This role involves supporting incrementality studies, piloting first-party measurement solutions, and conducting deep campaign analytics to inform product and revenue strategy. It is a hands-on, data-driven position for an experienced advertising measurement professional comfortable in a fast-moving, cross-functional environment, serving as a lead external Measurement Science voice for clients and Sales.
Responsibilities
- Support design and execution of geo-based and quasi-experimental studies.
- Evaluate test power, holdout allocation, duration, and spend structure.
- Partner with third-party measurement vendors to ensure methodological rigor.
- Translate results into clear business implications for Clients, Sales and Product.
- Trial and evaluate first-party measurement solutions in early-stage pilots.
- Stress-test methodology, validate outputs, and identify data gaps.
- Partner with Product and Engineering to refine exposure logging, reporting APIs, and measurement infrastructure.
- Provide structured recommendations prior to broader rollout.
- Conduct deep dives into creatives, audience delivery, pacing, frequency, reach curves, CPMs, and performance drivers.
- Identify trends across categories, spend tiers, dimensions, and markets.
- Enhance internal benchmarks and norms.
- Surface actionable insights that inform optimization and product improvements.
- Partner with Sales to scope defensible measurement plans and align on realistic performance expectations.
- Collaborate with Product to prioritize measurement roadmap initiatives.
- Support PMM / Marketing with data-backed case studies and performance narratives.
Requirements
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Support a culture of inclusion in how you work and lead.
- Do what's right for each other, our customers, investors and our communities.
Skills
- Cross-functional collaboration
- Data analysis tools
- Experimental research design
- Measurement science
- Marketing research
- Adtech
- Advertising Technologies
Location
- New York
- Illinois
Work Type
- Full-time
Experience Level
- 3-6 years of experience in advertising measurement
- 10 Years +
Education Level
- Bachelor's Degree
Salary/Compensations
- New York Pay Range: $130,355.96 - $195,533.94
- Illinois Pay Range: $114,061.46 - $195,533.94
Benefits
- Comcast provides best-in-class Benefits to eligible employees.
- Benefits connect you to the support you need when it matters most, and should help you care for those who matter most.
- Comcast provides an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life.
About the Company
- Universal Ads, a part of Comcast, enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale.
- Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying.
- It is your one-stop shop for high-quality video ads delivering performance and unmatched scale.
Equal Opportunity
- Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.