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About the Role
Deliver GTM plans across all local channels, ensuring a seamless consumer experience for assigned channel/franchise/category aligned with regional strategy. Collaborate within the brand team and with other functions to lead the execution of local omnichannel activation.
Responsibilities
- Deliver and execute cascaded end-to-end marketing plan from Region brand on consumer, product and retail marketing for all channels.
- Own end to end marketing for assigned marketing portfolio with accountability for approved P&L spend and marketing campaigns.
- Work in close partnership with Brand Partnership & Communications on paid/earned media to support activations.
- Lead and partner with multi-functional teams for execution of omnichannel plans and activations.
- Lead retail outposts and events by working closely with Brand Partnership & Communications, Commercial, Visual Merchandising and Education teams.
- Localize creative assets and go-to-market cascaded from Global/Region brand for all platforms and work with local creative team or agency for adaptation and creation.
Requirements
- Minimum 5+ years of relevant experience in marketing.
- Experience in a similar or relevant industry (e.g., FMCG, Luxury, and Cosmetic) is preferred.
- Strong analytical and presentation skills.
- Strong interpersonal and communication skills.
- Detail orientated with strong sense of work prioritization, a fast learner.
- Passion for new technologies and digital trends.
- Fluency in both English and Korean.
Skills
- Marketing
- GTM plans
- Omnichannel activation
- P&L management
- Marketing campaigns
- Paid/earned media
- Creative asset localization
- Analytical skills
- Presentation skills
- Interpersonal skills
- Communication skills
- Work prioritization
- Adaptability
- Digital trends
- English fluency
- Korean fluency
Experience Level
- 5+ years of relevant experience
Education Level
- University-level education