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About the Role
This role is responsible for managing brand marketing strategies, executing 360 marketing campaigns, and leading cross-functional teams to achieve business objectives.
Responsibilities
- Identify local trends and competitive actions, and recommend trends to action activation.
- Develop local retail go-to-market execution plans across channels.
- Define account-specific online execution plans.
- Manage advertising and promotion (A&P) by channels in accordance with regional guidelines.
- Develop and propose local promotional plans for key and high traffic moments, and always-on initiatives.
- Monitor cost of goods sold (COG) and develop intervention plans.
- Lead marketing teams to deliver and execute cascaded end-to-end marketing plans.
- Derive insights from local teams and input to regional brand strategy development.
- Localize and validate cascaded 360 marketing and go-to-market plans.
- Collaborate with digital, CRM, and paid media teams for activations.
- Validate final media agency brief and A&P budget.
- Brief teams on brand consumer marketing plans.
- Review media performance against KPIs and co-develop improvement plans.
- Localize creative assets and work with local creative teams or agencies for adaptation and creation.
- Partner on influencer selection and manage agency briefs and seeding.
- Partner to localize media plans and manage operations across brand owned media platforms.
- Lead cross-functional teams to ensure accurate product forecast, excess management, pricing, and claims.
Requirements
- Minimum 10+ years of relevant experience in marketing.
- Experience in a similar or relevant industry.
- Experience in leading teams and managing cross-functional stakeholders in a matrix organization.
Skills
- Excellent communication skills in both Korean & English
- Proven track record in driving ROI for marketing campaigns
- Strong leadership and influencing skills
- Ability to effectively communicate and influence regional and global stakeholders
- Skilled at managing stakeholders at different levels of seniority
- Strong analytical skills
- Fast-learning
- Flexible to deal with ambiguity
- Detail oriented
- Strong sense of work prioritization
Experience Level
- 10+ years
Education Level
- University-level education