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About the Role
Deliver GTM plans across all local channels, ensuring a seamless consumer experience for assigned channel/franchise/category aligned with regional strategy. Collaborate with Media & Insight and Online teams for digital, CRM, and media executions. Lead the execution of local omnichannel activation with channel experts ensuring seamless store and online execution excellence.
Responsibilities
- Deliver and execute cascaded end-to-end marketing plan from Region brand on consumer, product and retail marketing across all channels for total brand, in partnership with Media & Insight, Online and commercial team.
- Own end to end marketing for assigned marketing portfolio with accountability for approved P&L spend, marketing campaigns, and collaboration across Pod team and brand team.
- Partner with Media and CRM for local execution of campaigns.
- Partner with Online and commercial teams for execution of omnichannel plans and activations.
- Lead brand events across all channels including influencers management, marketing collaterals with on-site operations support.
- Localize creative assets cascaded from region brand for all platforms and work with local creative team or agency for adaptation and creation.
- Partner with owned media expertise in Media & Insight team to localize media plans and manage the operations across all brand owned media platforms.
- Partner with earned media expertise in Media & Insight team on influencer selection and manage agency brief and seeding for GTM activations.
Requirements
- Minimum 5+ years of relevant experience in marketing.
- Experience in a similar or relevant industry (e.g., FMCG, Luxury, and Cosmetic) is preferred.
Skills
- Strong analytical and presentation skills
- Strong interpersonal and communication skills
- Detail orientated with strong sense of work prioritization
- Fast learner
- Passion for new technologies and digital trends
- Fluency in both English and Korean
Experience Level
- 5+ years
Education Level
- University-level education