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About the Role
Shape how the Scheme engages with its members by making complex pensions information clear, accessible, and actionable across a wide demographic, including vulnerable members. Own the communications and member engagement strategy and annual plan, translating Trustee priorities, member insight, and external developments into an evidence-based program that improves member understanding, engagement, and outcomes.
Responsibilities
- Own the Scheme’s communications and member engagement strategy, translating Trustee priorities, member insight and external developments into a measurable programme
- Partner with the Trustee Board and its Committees as the communications and engagement lead, identifying emerging risks, opportunities and shifts in member expectations, regulation, technology and good practice
- Set the annual communications and engagement plan with the Trustee Chief Operating Officer (TCOO), delivering to time and budget
- Create communications and campaigns that improve member understanding, build confidence and encourage member action across the member lifecycle
- Tailor communications for different member groups and life stages using research, feedback, complaints, behavioural data and member profiles including support for vulnerable members
- Oversee clear, accurate and accessible content across digital, print, seminars, events and administrator communications
- Establish performance measures, report outcomes to the Trustee and use evidence to improve communications effectiveness and engagement
- Maintain governance and controls including approvals, quality, regulatory, data protection and record-keeping to keep communications accurate, compliant and current
Requirements
- Demonstrate strong pensions knowledge with substantial relevant experience
- Hold APMI or similar certification, or equivalent demonstrable experience
- Apply strong understanding of digital and print communications including end-to-end delivery of member and employee communications
- Show proven experience planning and delivering communications projects across multiple channels
- Evidence experience overseeing and working with consultants and other third-party organisations
- Communicate technical pensions information clearly, supported by strong writing skills
- Influence effectively with internal teams and external providers to keep communications clear, consistent and accessible
- Analyse management information and use trends and data to shape communications strategy and evaluate impact
Skills
- Pensions knowledge
- Digital communications
- Print communications
- Communications project planning
- Communications project delivery
- Working with consultants
- Working with third-party organisations
- Clear communication
- Strong writing skills
- Effective influence
- Management information analysis
- Data analysis
Location
- UK-wide
Work Type
- Full-time
Experience Level
- Experienced professional
Education Level
- APMI or similar certification, or equivalent demonstrable experience
Benefits
- Tailored professional development opportunities
- Competitive pay and benefits package
- Private healthcare for all UK-based employees
- Enhanced maternity and adoption pay and support when you return to work
- Contributory pension scheme with a generous employer contribution
About the Company
- HSBC offers opportunities, support and rewards for career growth.
- The role sits within the Operations function within the Executive of HSBC Bank Pension Trust (UK), supporting a Scheme with assets of approximately £29 billion and around 200,000 members.
Equal Opportunity
- Being open to different points of view is important for our business and the communities we serve.
- At HSBC, we’re dedicated to creating diverse and inclusive workplaces - no matter their gender, ethnicity, disability, religion, sexual orientation, socio-economic background or age.
- We are committed to removing barriers and ensuring careers at HSBC are inclusive and accessible for everyone to be at their best.
- We take pride in being a Disability Confident Leader and will offer an interview to people with disabilities, long term conditions or neurodivergent candidates who meet the minimum criteria for the role.
- If you have a need that requires accommodations or changes during the recruitment process, please get in touch with our Recruitment Helpdesk via hsbc.recruitment@hsbc.com.