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About the Role
The Director of Marketing Operations & Growth Systems leads the operating engine of Microsoft Advertising (MSA) Marketing, responsible for people, processes, platforms, and data that convert marketing investment into pipeline and revenue. This role owns marketing operations, growth systems, and transformation, modernizing marketing execution through AI and agents.
Responsibilities
- Defines and runs the operating model for MSA Marketing, including planning, intake, workflow, campaign execution standards, and operating rhythm.
- Uses modern AI and automation capabilities to accelerate process design, documentation, alignment, and execution.
- Ensures teams across Brand, Events, Customer & Partner, and Growth Marketing work from shared processes, systems, and data.
- Sets and drives the roadmap to modernize how Marketing plans, builds, runs, and measures its work, applying AI and automation for measurable gains.
- Operates as a tech-forward, early adopter exploring emerging AI, agentic, and automation capabilities.
- Models the use of AI and automation in day-to-day work and identifies opportunities for organizational improvement.
- Moves from pilots to scaled adoption with clear business cases and measured productivity and performance gains.
- Partners with Engineering and Product to design, build, and launch automated workflows and AI agents.
- Owns the end-to-end lead strategy and framework: lead capture, enrichment, scoring, routing, nurture, and handoff to Sales.
- Defines lead stages, service-level agreements, and conversion standards with Sales for trusted pipeline action.
- Partners across Growth Marketing and Sales to improve customer and lead acquisition, volume, quality, and speed-to-sale.
- Reports lead funnel performance from top-of-funnel through pipeline and revenue.
- Owns the strategy, roadmap, and health of the martech stack, including CRM and marketing automation.
- Drives platform consolidation, integration, and adoption.
- Builds privacy-first practices, consent management, data quality standards, and responsible AI principles into systems, workflows, and automation.
- Works with Marketing Science, Sales, Finance, Product, and Engineering to align priorities, dependencies, and roadmaps.
- Serves as a thought leader on modern marketing operations, martech, AI, and growth systems.
- Gives Marketing one clear voice on operations and technology needs.
- Leads, coaches, and develops a team of marketing operations and marketing technology managers.
- Sets clear ownership, goals, and accountability for the team.
- Leads by example in adopting new technologies and ways of working.
- Enables the team to experiment, learn, and continuously evolve its capabilities.
- Establishes a proactive communication rhythm to keep leadership informed of progress, priorities, risks, decisions, and next steps.
- Creates clear mechanisms for status, expectation-setting, and escalation for leadership visibility.
- Leads adoption of new systems, processes, and tools across a large marketing organization.
- Builds teams' skills and confidence through training, enablement, and clear standards.
- Drives large, multi-semester operations and systems initiatives.
- Tracks milestones, budgets, and deliverables, and proactively resolves blockers and risks.
- Turns operational, funnel, and system-performance data into clear recommendations for leadership on priorities, investment, and process changes.
- Publishes the Marketing Operations & Growth Systems roadmap, including priority AI and automation use cases.
- Finalizes and operationalizes the lead strategy framework with Sales, including shared definitions, service-level agreements, and funnel reporting.
- Delivers a rationalized martech roadmap with clear ownership across the team.
- Evolves processes, platforms, and capabilities as business priorities, channels, and technology change.
Requirements
- Bachelor's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 10+ years of marketing operations, program management, project management, or related experience OR equivalent experience.
- Master's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 8+ years of marketing operations, program management, project management, or related experience OR Bachelor's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 12+ years of marketing operations, program management, project management, or related experience OR equivalent experience.
- 6+ years technology/process improvement experience.
- 5+ years of people management experience, including leading managers and building high-performing marketing operations or martech teams.
- 7+ years of experience owning marketing operations across multiple marketing functions, such as brand, events, customer & partner, and growth or performance marketing.
- 5+ years of experience leading B2B lead generation and lead lifecycle management, including lead scoring, routing, enrichment, nurture, and Sales handoff and service-level agreements.
- 5+ years of hands-on experience with enterprise CRM and marketing automation platforms, such as Dynamics 365, HubSpot, Marketo, Salesforce or Eloqua, including integration and data architecture.
- 3+ years of experience leading automation or AI-enabled transformation in a marketing or go-to-market organization, including moving use cases from pilot to production with measurable business impact.
- 7+ years of experience leading change management and driving adoption of new systems, processes or tools across large, cross-functional organizations, including leading through influence.
- Experience operating in privacy-first environments, with fluency in consent frameworks, data governance and responsible AI practices.
- Experience building funnel and operational reporting using business intelligence tools such as Power BI, Tableau or Looker.
- Proven ability to turn complex operational and performance data into clear, executive-ready recommendations and narratives.
Skills
- AI
- Automation
- Marketing Operations
- Growth Systems
- Martech Stack
- CRM
- Marketing Automation
- Dynamics 365
- HubSpot
- Marketo
- Salesforce
- Eloqua
- Data Architecture
- Change Management
- Adoption
- Privacy-First Practices
- Consent Management
- Data Governance
- Responsible AI
- Business Intelligence Tools
- Power BI
- Tableau
- Looker
- Executive Communication
- Program Management
- Project Management
- People Management
- Lead Generation
- Lead Lifecycle Management
- B2B Marketing
Location
- U.S.
Work Type
- Hybrid
Experience Level
- Director
- 10+ years
- 8+ years
- 12+ years
- 6+ years
- 5+ years
- 7+ years
- 3+ years
Education Level
- Bachelor's Degree
- Master's Degree
Salary/Compensations
- USD $130,900 - $251,900 per year (U.S. typical range)
- USD $165,600 - $272,300 per year (San Francisco Bay area and New York City metropolitan area)
Benefits
- Eligible for benefits and other compensation
About the Company
- Microsoft Advertising creates innovative technology for a conversational, personalized, and agentic era, building globally scaled platforms that ensure performance, trust, and business growth.
- Microsoft's mission is to empower every person and every organization on the planet to achieve more.
- Employees come together with a growth mindset, innovate to empower others, and collaborate to realize shared goals.
- Culture of inclusion where everyone can thrive at work and beyond, built on values of respect, integrity, and accountability.
Equal Opportunity
- Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances.
- Assistance with religious accommodations and/or reasonable accommodation due to a disability during the application process is available.