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About the Role
MAOMAO is building an Asian food e-commerce business in Germany, combining online grocery, content, community, social commerce, and consumer brands. We are seeking a driven, analytical, and entrepreneurial Growth & Strategy Manager to collaborate with founders, enhance marketing performance, and scale the business. This role requires an entrepreneurial mindset, ownership, and leadership potential.
Responsibilities
- Identify opportunities to increase revenue, customer acquisition, conversion, average order value, and customer retention.
- Improve TikTok Shop and social commerce channels by enhancing livestream performance, affiliate partnerships, promotional strategies, and conversion.
- Monitor KPIs across TikTok Shop, livestreaming, social media, e-commerce, and campaigns, translating data into actionable improvements.
- Take ownership of marketing priorities, coordinate the marketing and content team, monitor progress, and ensure initiatives deliver measurable results.
- Own growth initiatives, product launches, and commercial experiments from conception to execution.
- Assist founders in strategic decision-making, challenging assumptions, and achieving ambitious goals.
- Take ownership of cross-functional projects with the potential for direct team leadership based on performance.
Requirements
- 2–5 years of relevant professional experience in management consulting, high-growth startups, business strategy, growth, e-commerce, or a similar demanding environment.
- Strong academic background in business, economics, management, or a related field, or equivalent demonstrated ability.
- Excellent analytical and problem-solving skills with strong commercial thinking.
- Demonstrated ability to independently manage projects, influence stakeholders, and deliver measurable business results.
- Entrepreneurial, ambitious, and comfortable taking initiative and responsibility.
- Ability to develop and implement solutions, not just identify problems.
- Strong organizational and communication skills with the potential to lead people and teams.
- Professional working proficiency in English.
- Willingness to work primarily on-site in Berlin.
- Experience with TikTok Shop, livestream commerce, affiliate marketing, or social commerce is a strong advantage.
- Ability to learn quickly, take ownership, and turn opportunities into measurable results.
Skills
- Growth
- Strategy
- Marketing performance analysis
- Marketing execution
- Project management
- Commercial thinking
- Analytical skills
- Problem-solving
- Organizational skills
- Communication skills
- Leadership potential
- TikTok Shop
- Livestream commerce
- Affiliate marketing
- Social commerce
Location
- Berlin
Work Type
- On-site
- Full-time
Experience Level
- Mid-level
Education Level
- Bachelor's degree in business, economics, management, or related field, or equivalent demonstrated ability.
Salary/Compensations
- Competitive compensation based on experience and responsibility.
Benefits
- Real ownership of business-critical projects with measurable impact.
- Direct exposure to founders with venture capital and e-commerce backgrounds.
- Opportunity to develop into a leadership role.
- Fast learning curve across growth, strategy, marketing, and operations.
- Chance to build something meaningful by making Asian food more accessible.
- Competitive salary.
- Startup environment with fast decisions and freedom to act.
- Access to existing infrastructure including marketing and content teams, community, and content production setup.
About the Company
- MAOMAO is building one of Germany's most exciting Asian food e-commerce businesses.
- We combine online grocery, content, community, social commerce, and our own consumer brands.
- We have over 200,000 followers across social media and an established e-commerce business.
- We are entering our next stage of growth.