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About the Role
Norm is seeking a Director of PR & Communications to build and lead an external communications program that strengthens the reputations of both Norm and Norm Law, our affiliated AI-native law firm. This role will establish a clear, credible voice at the intersection of AI, legal services, regulation, and business. Reporting to the Head of Marketing, you will own PR and communications across the broader Norm organization, shaping how our founder, executives, Norm Law leadership, and partners communicate with key audiences.
Responsibilities
- Build the communications strategy, developing an integrated approach to media relations, executive communications, public affairs, thought leadership, and reputation management.
- Advance the Norm Law narrative, shaping how the firm communicates its differentiated model, practice-area expertise, client value, and role in the future of legal services.
- Translate narratives into executive and partner communications, creating social content, essays, op-eds, speeches, talking points, and public positions.
- Lead media relations by building relationships with reporters and managing inbound requests, proactive outreach, interviews, and follow-up.
- Define messages and guardrails, maintaining core narratives, proof points, Q&A, spokesperson guidance, and sensitive-issues frameworks.
- Prepare spokespeople by creating briefing materials, leading preparation sessions, staffing interviews, and ensuring consistent and credible communication.
- Own the operating process by establishing clear intake, evaluation, approval, tracking, and escalation processes for various communication opportunities.
- Lead partners and manage risk by directing external communications agencies, holding partners accountable, identifying emerging issues, and navigating client confidentiality and reputational risk.
Requirements
- 8+ years experience leading PR, corporate communications, executive communications, public affairs, or media relations.
- Track record of serving as a trusted communications adviser to founders, executives, senior partners, or other high-profile subject-matter experts.
- Exceptional writing and editorial judgment, including experience ghostwriting executive or partner social content, speeches, essays, op-eds, and bylines.
- Strong media instincts and experience building productive relationships with top-tier reporters and managing external agencies.
- Judgment to navigate sensitive topics, client confidentiality, reputational risk, complex approvals, and highly scrutinized claims.
- Ability to translate technical, legal, regulatory, or policy-heavy subjects into clear and compelling public narratives.
- Strong operational ownership and ability to build effective systems in a fast-moving environment with evolving priorities.
- Experience supporting a law firm, legal-services organization, professional-services business, or other partner-led environment (Nice to Have).
- Familiarity with AI, legal technology, financial services, government, or regulation (Nice to Have).
- Established network across business, technology, AI, legal, policy, or government media (Nice to Have).
- Experience supporting major company milestones, law-firm launches, practice-area growth, fundraising announcements, or regulatory developments (Nice to Have).
Skills
- AI Fluency
- Public Relations
- Corporate Communications
- Executive Communications
- Public Affairs
- Media Relations
- Writing
- Editorial Judgment
- Ghostwriting
- Media Instincts
- Relationship Building
- Risk Management
- Operational Ownership
- System Building
Location
- New York City
Work Type
- Hybrid
- In-office expectation: 3–4 days per week
Experience Level
- 8+ years experience
Salary/Compensations
- 200,000 - 250,000
Benefits
- 401(k) with employer match
- Health, dental, and vision coverage
- Unlimited paid time off
- Free lunch in the office daily
- Employee referral bonus program
- Financial support for relocation to New York City
About the Company
- Norm Ai, the agentic law company, has a client base with a combined $30 trillion in assets under management.
- Norm Ai pioneered Legal Engineering, empowering lawyers to build and supervise domain-specific AI agents with proprietary no-code software tools.
- Norm Ai technology is deployed inside many of the largest and most consequential institutions in the world.
- Norm Ai is also the technology behind Norm Law, LLP, a separate but affiliated AI-native law firm built for the era of agentic AI.
- Norm Law’s attorneys advise leading institutions across private funds, private equity, venture capital, real estate, registered funds, and financial regulation, using the same legal intelligence platform that powers Norm Ai’s products.
- Norm Ai prefers all team members to be fluent in AI, actively using it in their day-to-day work to support thinking, creation, and problem-solving.