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About the Role
The Manager, Insights & Analytics provides commercial decision support to the Canadian commercial organization by transforming data into actionable insights. This role informs brand plan execution and annual planning through patient and demand forecasts, acting as a trusted advisor to business leaders and brand teams. Key responsibilities include synthesizing data for strategic recommendations, owning forecast models, and analyzing performance and sales force effectiveness using tools like Power BI.
Responsibilities
- Act as the analytical thought partner to brand teams, generating and communicating data-derived insights and recommendations that shape brand strategy, tactical plans, and resource choices.
- Bring together market, customer, patient, and performance data to explain uptake, utilization, and customer behaviour, and to identify risks and opportunities early.
- Partner with vendors on primary and secondary market research, including customer journeys and brand utilization, to guide future strategy; ensure research findings are integrated with performance data rather than reported in isolation.
- Build and maintain a strong understanding of the assigned therapeutic areas, competitive landscape, and Canadian market dynamics, including market access and reimbursement factors.
- Own the patient and demand forecast models for assigned brands, including patient-flow and trend-based approaches, for inline and launch brands.
- Lead the forecasting process locally: build assumptions and scenarios, gain cross-functional alignment, and clearly communicate forecast outputs, sensitivities, and risks.
- Provide forecasts as a critical input to the financial planning cycle and annual direction setting, in partnership with Finance and Business Unit leadership.
- Define meaningful KPIs with cross-functional partners and build the scorecards and analyses that bring visibility to the levers which drive performance and enable productive and actionable leadership dialogue, connecting outcomes to customer, channel, and field-execution drivers.
- Analyze CRM and field activity data (e.g., reach, frequency, call quality, and engagement patterns) to assess execution against plan and pose the right questions to Sales and Marketing leadership.
- Deliver sales force effectiveness analytics, including territory design, segmentation, targeting and call planning, resource allocation and sizing, and incentive compensation.
- Support the Insights Lead in evolving the commercial performance-management approach and prepare analysis for the monthly commercial scorecard reviews.
- Where permitted, incorporate Patient Support Program (PSP) and patient data into performance and demand analysis, in line with consent, privacy notices, and Takeda data-use standards.
- Design, build, and maintain Power BI dashboards and scorecards, working self-sufficiently and, where needed, with vendors and DD&T, using trusted data from the Enterprise Data Backbone.
- Turn complex analysis into clear insight presentations and decision-ready narratives for brand teams and leadership.
- Drive Business Unit adoption of insights and self-serve analytics; simplify and rationalize reporting so it is used to make decisions.
- Apply strong business sense to sense-check data and outputs, recognize anomalies, and escalate data-quality issues to DD&T for resolution at the source.
Requirements
- Bachelor’s degree in a quantitative, business, or scientific field required; advanced degree (MBA/MSc) preferred.
- 5–7+ years in commercial analytics, business insights, forecasting, or sales force effectiveness within pharmaceutical, biotechnology, or healthcare data and consulting environments.
- Strong working knowledge of Canadian pharmaceutical data sources, especially IQVIA, and of the Canadian pharmaceutical market.
- Proven experience building and maintaining patient and demand forecast models and communicating their assumptions and outputs to senior stakeholders.
- Hands-on sales force effectiveness experience: territory design, segmentation, targeting, sizing, and incentive compensation.
- Advanced Excel and Power BI skills; SQL and Python or R are an asset.
- Experience analyzing CRM, field activity, and omnichannel data to explain performance drivers is strongly preferred.
- Versatile, hands-on profile: able to quickly connect data across sources, build analytical tools, and understand the business context well enough to tell when something does not add up.
- Strong strategic and critical thinking; makes evidence-based recommendations and is comfortable asking challenging questions of the business.
- Exceptional communication skills; explains the “so what” of complex analytics to non-technical audiences, including senior leaders.
- Ability to understand complex therapeutic areas and clinical data; experience supporting launches is an asset.
- Strong collaboration, curiosity, bias for action, and comfort working in an evolving operating model.
Skills
- Commercial analytics
- Business insights
- Forecasting
- Sales force effectiveness
- Pharmaceutical data
- Biotechnology data
- Healthcare data
- Consulting
- Canadian pharmaceutical data sources
- IQVIA
- Canadian pharmaceutical market
- Patient and demand forecast models
- Territory design
- Segmentation
- Targeting
- Sizing
- Incentive compensation
- Excel
- Power BI
- SQL
- Python
- R
- CRM data analysis
- Field activity data analysis
- Omnichannel data analysis
- Strategic thinking
- Critical thinking
- Communication skills
- Therapeutic area understanding
- Clinical data understanding
- Collaboration
- Curiosity
- Bias for action
Location
- Toronto, Ontario (Head Office)
- Toronto, Canada
Work Type
- Hybrid
- Employee
- Regular
- Full time
Experience Level
- 5–7+ years
Education Level
- Bachelor’s degree in a quantitative, business, or scientific field
- Advanced degree (MBA/MSc) preferred
Benefits
- Information about our benefits
About the Company
- Takeda Canada encourages applications from all qualified candidates. In accordance with our accommodation policies and applicable provincial accessibility legislation, please advise us if you need accommodation in order to participate in the recruitment process. Any information you provide relating to accommodation will be addressed confidentially.
Equal Opportunity
- Takeda Canada encourages applications from all qualified candidates. In accordance with our accommodation policies and applicable provincial accessibility legislation, please advise us if you need accommodation in order to participate in the recruitment process. Any information you provide relating to accommodation will be addressed confidentially.