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About the Role
We are seeking a passionate team player to develop and deliver marketing activity that drives awareness, demand, and growth across the small and medium business segment. This role involves close collaboration with Sales, Product, Commercial, and other stakeholders to create targeted marketing programs that translate customer needs into compelling propositions and campaigns for SMB and Mid-Market customers.
Responsibilities
- Develop and deliver marketing plans aligned to revenue, acquisition, retention, and customer growth priorities.
- Plan and coordinate targeted programs across priority SMB and Mid-Market customer cohorts, products, and lifecycle stages.
- Develop customer-led content and communications that support acquisition, retention, and cross-sell.
- Coordinate the development of campaign assets, customer stories, presentations, product collateral, and offers.
- Manage regular communications and coordinate digital marketing activity across email, website, social media, and other owned channels.
- Identify and coordinate participation in relevant technology and industry events, including sponsorships, webinars, trade events, and networking initiatives.
- Monitor customer needs, competitor activity, and market developments relevant to the segment growth strategy.
- Establish clear objectives, measures, and KPIs for SMB marketing activity and campaigns.
Requirements
- 5+ years of experience in B2B marketing, ideally within telecommunications, technology, SaaS, financial services, or a related industry.
- Demonstrated experience developing and delivering integrated campaigns that support acquisition, pipeline, retention, and commercial growth.
- Strong generalist marketing capability across campaigns, lifecycle marketing, content, digital, and communications.
- Good understanding of digital marketing channels including website, email, social media, paid media, and search, with the ability to effectively manage specialist agency partners.
- Experience using segmentation, customer insights, and data to create relevant, scalable marketing programs for diverse SMB audiences.
- Strong written communication and content development skills, with the ability to translate complex propositions into clear and compelling customer communications.
- Commercial mindset with the ability to understand revenue and customer priorities and translate them into focused marketing activity.
- Comfortable using CRM, marketing automation, and analytics data to measure performance and inform decisions.
Work Type
- Permanent
Experience Level
- 5+ years
Benefits
- Supportive career development plans with comprehensive ongoing training, support, and development opportunities.
- Generous discounts to over 400 retailers.
- Competitive leave options, including anniversary leave, purchased leave, parental leave, volunteering leave, study leave, and 5 extra days of Vocus leave each year, plus more.
- Study assistance programs to excel personal growth, learning, and development.
- Health and wellness offerings, including access to wellbeing initiatives that can help from a financial, psychological, and physical perspective.
About the Company
- As Australia’s specialist fibre and network solutions provider, Vocus owns and operates 25,000km of secure, high-capacity fibre connecting people, businesses, governments, and communities across Australia to the world.
- Through well-known retail brands, Vocus delivers simple and affordable broadband, mobile, voice, and energy services with the purpose of Building Critical Connections. Enabling Better Possibilities.
Equal Opportunity
- We are a proud equal opportunity employer committed to providing a safe, diverse, and inclusive working environment where all team members feel like they belong.
- We encourage applications irrespective of background, age, origin, gender, sexual orientation, identity, or ability.
- If you feel comfortable, please let us know if you have any accessibility requirements upon application, so we can make any adjustments required to support you throughout our recruitment process.