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About the Role
Meta is seeking an experienced Consumer Product Marketing Lead to define and drive product marketing strategy for Discovery on Facebook. This role will shape how users find and engage with content, creators, and experiences, influencing algorithmic and social discovery at scale. You will lead complex, cross-functional initiatives involving market intelligence, product strategy, positioning, and go-to-market execution. This is a high-impact, highly visible role for a strategic marketer adept at navigating ambiguity and passionate about connecting people with content.
Responsibilities
- Define and lead product marketing strategy for Discovery surfaces across Meta's apps, including Feed, Reels, and content recommendation experiences.
- Develop deep audience and market insights to inform product strategy, surface prioritization, and positioning for discovery-related features.
- Influence product roadmaps and feature development by synthesizing consumer research, competitive analysis, and behavioral data.
- Craft compelling positioning and messaging frameworks for Meta's discovery experiences.
- Lead end-to-end go-to-market planning for major discovery product launches.
- Partner with brand, channel, and growth marketing teams on outbound marketing strategies.
- Serve as the strategic voice of the consumer within the Discovery product organization.
- Build and present executive-level narratives and strategic recommendations to senior leadership.
- Lead and mentor other product marketers, establishing best practices.
- Identify and frame complex problems across the discovery ecosystem and develop structured action plans.
Requirements
- 10+ years of experience in product marketing, with a focus on consumer-facing products and close partnership with product teams.
- Experience developing and executing go-to-market strategies for consumer discovery, content, feed, or recommendation products at scale.
- Experience influencing product strategy and roadmap decisions through consumer insights, competitive analysis, and data-driven recommendations.
- Experience leading cross-functional initiatives and presenting strategic recommendations to executive audiences.
- Experience developing positioning, messaging, and integrated marketing campaigns for large-scale consumer product launches.
Skills
- Product Marketing
- Go-to-Market Strategy
- Consumer Insights
- Competitive Analysis
- Data-Driven Recommendations
- Cross-functional Leadership
- Executive Presentations
- Positioning
- Messaging
- Integrated Marketing Campaigns
- AI Skill Development
- Prompt/Context Engineering
- Agent Orchestration
- AI Tool Integration
- Workflow Optimization
- Responsible AI Practices
- Risk Assessment
- Bias Mitigation
- Quality and Accuracy Reviews
Location
- Remote
Work Type
- Full-time
Experience Level
- 10+ years
Education Level
- MBA or graduate degree in a relevant field such as Marketing, Business, or Communications
Salary/Compensations
- $190,000/year to $258,000/year
Benefits
- Bonus
- Equity
About the Company
- Meta is a company focused on connecting people and building communities.