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About the Role
BridgeBio pioneered a "moneyball for biotech" approach, pooling projects and promising early-stage research from academia to reduce risk and unleash innovation. We build bridges to groundbreaking advancements in rare disease and develop life-changing medicines for patients with unmet needs. We empower people to solve problems and invite those who defy convention to join us in reengineering the future of biopharma.
Responsibilities
- Serve as the day-to-day execution lead for patient and HCP marketing tactics.
- Translate brand strategy and messaging direction into clear execution plans, briefs, and timelines.
- Manage the tactical plan calendar across workstreams, ensuring dependencies are visible, conflicts are surfaced early, and deadlines are met.
- Work closely with agency partners to manage ongoing deliverables, track project status, and communicate timelines.
- Support development of assets across patient and HCP marketing, including patient education materials and programs, as well as HCP-facing tools and sales aids.
- Act as the primary execution lead for day-to-day tasks for HCP speaker bureau, congress support, patient webinars, email campaigns, and core print collateral.
- Support end-to-end execution by aligning stakeholders, coordinating logistics, managing timelines, and ensuring flawless delivery.
- Support the medical, legal, and regulatory (MLR) review process for promotional and non-promotional materials.
- Collaborate on content adaptation for multiple audiences, maintaining message consistency and scientific integrity.
- Maintain organized documentation of approved claims, messaging platforms, and material versioning.
- Support execution of patient ambassador programming, coordinating logistics, content, and stakeholder alignment.
- Identify priority conferences and advocacy events and ensure conference-ready resources are prepared.
- Lead end-to-end marketing execution for select patient and HCP conferences/events.
- Define and track KPIs tied to patient and HCP tactic objectives; compile dashboards and status updates for leadership.
- Manage budget tracking and vendor/agency coordination for assigned programs.
- Coordinate with digital marketing to build out and maintain customer engagement channels.
- Partner with commercial operations, sales, brand analytics, IT, and MCM to ensure smooth field and channel execution.
- Analyze performance data and field feedback to inform continuous improvement and process efficiencies.
Requirements
- 5-7 years of experience in digital marketing, communications, or product marketing, ideally within biotech, pharma, or a related healthcare industry.
- Proven ability to balance strategic direction with hands-on, detail-oriented execution.
- Strong project management skills; experience coordinating multiple concurrent workstreams, timelines, and budgets.
- Experience managing the MLR/promotional review process.
- Launch experience in a competitive market.
- Strong cross-functional collaboration skills and ability to influence without direct authority.
- Comfortable operating in fast-paced, ambiguous environments and making decisions with incomplete information.
- Results-oriented, with emphasis on ROI and performance metrics.
- Excellent oral, written, and presentation skills; strong proficiency in PowerPoint and core business tools.
- Passionate about serving patients suffering from genetic diseases.
- Proven self-starter, able to work independently and as part of a team, while keeping multiple stakeholders aligned.
- High level of self-awareness and understanding of the importance of self-monitoring behavior for continuous improvement.
- True entrepreneurial spirit.
- Ability to travel (~20%) is required.
- Demonstrated curiosity and adaptability in adopting AI-powered tools and technologies.
- MBA or other advanced degree (Preferred).
- Healthcare advertising agency experience (Preferred).
- Exposure to competitive intelligence, analytics, and market research/insights (Preferred).
- Rare disease experience preferred.
Skills
- Digital marketing
- Communications
- Product marketing
- Project management
- Cross-functional collaboration
- Influencing
- Decision making
- Performance metrics analysis
- Oral communication
- Written communication
- Presentation skills
- PowerPoint proficiency
- AI-powered tools and technologies adoption
- Competitive intelligence
- Analytics
- Market research
- Market insights
Location
- San Francisco, CA
- Palo Alto, CA
Work Type
- Hybrid
Experience Level
- Senior
- 5-7 years
Education Level
- MBA or other advanced degree (Preferred)
Salary/Compensations
- $160,000—$190,000 USD
Benefits
- Market-leading compensation
- 401(k) with employer match
- Employee Stock Purchase Program (ESPP)
- Pre-tax commuter benefits (transit and parking)
- Referral bonus for hired candidates
- Subsidized lunch and parking on in-office days
- 100% employer-paid medical, dental, and vision premiums for you and your dependents
- Health Savings Account (HSA) with annual employer contributions
- Flexible Spending Accounts (FSA)
- Fertility & family-forming benefits
- Expanded mental health support (therapy and coaching resources)
- Flexible, “take-what-you-need” paid time off and company-paid holidays
- Comprehensive paid medical and parental leave
- Continuous education and professional development programs via LinkedIn Learning, LifeLabs, & BetterUp Coaching
- Financial rewards for strong performance
- Peer-to-peer recognition
- Growth opportunities
About the Company
- In 2015, we pioneered a “moneyball for biotech” approach, pooling projects and promising early-stage research from academia together under one financial umbrella to reduce risk and unleash innovation.
- This model allows science and small teams of experts to lead the way.
- We build bridges to groundbreaking advancements in rare disease, and develop life-changing medicines for patients with unmet needs as fast as humanly possible.
- Together we define white space, push boundaries, and empower people to solve problems.
- If you're someone who defies convention, join us and work alongside some of the most respected minds in the industry.
- Together, we'll ask "why not?" and help reengineer the future of biopharma.
- At BridgeBio, we value curiosity and experimentation—including the ethical & thoughtful use of AI to improve clarity, speed, and quality of work.
- BridgeBio was built to do things differently and address the needs of underserved populations, driven by science and unrelenting passion for patients.
Equal Opportunity
- By applying, you acknowledge that BridgeBio will process your personal information as described in our Global Candidate Privacy Notice.