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About the Role
As Head of Product Marketing, you will be responsible for showcasing Aarden's perspective on land markets to a broad audience, establishing Aarden as an influential voice, and driving conversations with key industry stakeholders. You will translate complex market events into actionable insights for landowners and developers, ultimately increasing Aarden's visibility and market influence.
Responsibilities
- Hunt for stories by reading daily news across various sectors and commenting on key land market events.
- Utilize Aarden technology to analyze market events, outline options for owners and developers, and support findings with data.
- Build Aarden's following on LinkedIn and X by publishing content multiple times per week and growing audience engagement.
- Showcase client success stories through case studies demonstrating Aarden's value in driving results.
- Convert market attention into sales pipeline by highlighting the benefits of partnering with Aarden.
- Communicate effectively with both timber/farmland owners and data center developers, explaining the benefits of their collaboration.
- Establish Aarden as a trusted counterparty by making its rigor, transparency, and track record visible in all published content.
Requirements
- Proven experience in building an audience, either personally or for an organization.
- A strong ability to identify compelling stories and underlying questions within headlines.
- Understanding of how capital decisions are made and the ability to write for an investment committee.
- Proficiency in writing clearly and quickly, with comfort in public speaking.
- Comfort with numbers and software, with the ability to critically analyze data.
- A strong commitment to accuracy, understanding the impact of data on high-value decisions.
- Familiarity with land, energy, infrastructure, or investing is helpful, but curiosity is more important.
Skills
- Product Marketing
- Content Marketing
- Audience Building
- Storytelling
- Data Analysis
- Writing
- Public Speaking
- Market Analysis
- Capital Decision Making
Location
- Seattle
- New York City
Work Type
- In-person (at least three days per week)
Experience Level
- Mid-career
Salary/Compensations
- $130-190K
Benefits
- Equity
About the Company
- Aarden is an origination and investment partner for entities involved in American land development, focusing initially on energy and data center buildouts.
- The platform integrates parcel data, ownership resolution, zoning, community sentiment, and price signals with suitability models and investment analysis.
- Founded in 2025 and based in Seattle, with expansion plans for NYC in 2027.
- Serves four of the ten largest U.S. landowners as clients, covering approximately 14 million acres.
- Successfully completed a $4m pre-seed funding round, with subsequent fundraising undisclosed.