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About the Role
The Senior Manager of Lifecycle Marketing will lead customer engagement strategy to maximize subscriber lifetime value and deliver excellence to our customers. This role will oversee complex automated and personalized journeys across email and SMS, partnering closely with Customer Excellence, Product/Engineering, Analytics, and Design teams.
Responsibilities
- Develop and execute experimentation plans and testing frameworks to evolve automation flows, segmentation, and messaging.
- Leverage customer behavior data and interaction touch points to develop personalized lifecycle programs and enhance customer brand affinity and engagement.
- Ideate and build measurement plans and strategies for email and SMS lifecycle programs.
- Maintain positive and collaborative relationships with cross-functional teams including creative, agencies, and front-end developers.
- Partner with agencies and vendors on data modeling to drive and optimize segmentation/personalization and develop contact/targeting strategies.
- Create, manage, and implement complex customer segmentation strategies.
- Partner with senior leaders on development and optimization of KPIs including CTR, open rate, product adoption, product engagement, retention, and upsell.
- Interpret data, analyze results, develop reports, and create dashboards for key stakeholders.
Requirements
- Bachelor’s degree in marketing, statistics, or business with working experience managing data analysis.
- 7+ years of experience in lifecycle marketing or relevant experiences.
- 4+ years managing and leading teams.
- Strategic thinker capable of driving adoption and growth goals, and improving performance metrics (conversion, engagement, retention, renewal/upsell, and reactivation).
- Proven expertise working with an enterprise-level ESP.
- Strong understanding of developing audience segmentation.
- Knowledgeable on performance tracking & reporting to support team development.
- Adaptable team player with the capability to prioritize projects and tasks.
- Exceptional communication skills, both written and verbal, for detailed reporting.
- Blue Nile will not sponsor a new applicant for employment authorization for this position.
Skills
- Lifecycle marketing
- Data analysis
- Team management
- Experimentation
- Customer segmentation
- Personalization
- Email marketing
- SMS marketing
- Data modeling
- KPI development
- Reporting
- Dashboard creation
- Enterprise ESP
- Audience segmentation
- Performance tracking
Experience Level
- 7+ years of experience in lifecycle marketing
- 4+ years managing and leading teams
Education Level
- Bachelor’s degree in marketing, statistics, or business
Salary/Compensations
- $130,000-$160,000
Benefits
- Healthcare
- Paid Time Off
- Retirement planning
- Opportunities for career advancement
- Medical, Dental, Vision and Prescription Insurance
- 401(k) Retirement Plan with Company Match
- Flexible Spending Account | Health Savings Account
- Tuition Reimbursement
- Employee Discount
- Parental Leave
- Life Insurance
About the Company
- Blue Nile is a leading company of certified diamonds, engagement rings and fine jewelry.
- Our standards are amongst the highest of all jewelers, while we prioritize customer experience and extraordinary value while leading the industry in quality, product, and style.
Equal Opportunity
- Blue Nile is an equal opportunity employer committed to diversity and inclusion in the workplace.
- All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status or any other basis prohibited under applicable federal, state or local law.
- Blue Nile will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.