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About the Role
We are looking for a strong, talented, result-driven Senior Product Marketing Manager to join the Proofpoint Email Security Product Marketing team. You will drive Go-to-Market strategy for the Proofpoint Threat Protection solution, acting as the subject matter expert on buyers, competitors, and the threat landscape. You will partner closely with product management, marketing, and sales to build and execute Go-to-Market plans, creating high-impact assets, enabling the field, and demonstrating new capabilities to drive business growth.
Responsibilities
- Position and message products based on buyer expertise, market trends, and competitive analysis, emphasizing differentiators and business value.
- Serve as the subject matter expert on Proofpoint's capabilities and the threat landscape, translating research into actionable insights.
- Create compelling content, including webinars, blogs, and solution briefs, to highlight business value and reach target buyers.
- Confidently demonstrate new capabilities and solutions to various audiences, making technical value clear and handling questions credibly.
- Present content to internal and external audiences, acting as a thought leader for supported solutions.
- Drive Go-to-Market strategy for email security, defining and tracking performance metrics, and refining strategy based on data and feedback.
- Lead cross-functional teams in planning, executing, and launching new solution capabilities and releases.
- Create and deliver enablement knowledge, content, and tools to support sales channels.
- Build strong working relationships and collaborate with cross-functional teams to ensure alignment and achieve business goals.
- Identify and leverage customer success stories and testimonials to strengthen competitive positioning and support marketing efforts.
Requirements
- 5+ years of experience in product marketing.
- Email security, cybersecurity, or enterprise IT experience strongly preferred.
- Proven experience marketing to enterprise businesses and technical buyers.
- Demonstrated ability to converse across technical and sales audiences with a concise message.
- Working knowledge of threat detection, including intent-based and AI-driven protection.
- Demonstrated expertise in crafting engaging, clear, and compelling content tailored to target audiences.
- Proven ability to research, write, and edit high-quality materials.
- Passion for knowing your market and translating that expertise into actionable Go-to-Market plans.
- Analytical mindset with the ability to execute tactically, work independently, and manage multiple priorities.
- Comfortable using performance data to measure and refine strategy.
- Demonstrated leadership skills and highly developed interpersonal skills.
- Ability to articulate unique value propositions at both the granular product level and the broader solution level.
- Confident live product demonstrator who can show new capabilities clearly and field technical questions.
- Proven storyteller with exceptional written, verbal communication, and presentation skills.
- Ability to simplify complex technical concepts for a non-technical audience into business benefits.
- Strong public speaker, comfortable in front of internal and external audiences over Zoom and in person.
- High energy and enthusiasm.
- Willingness to travel 10-15% to events and meetings, including international locations.
Skills
- Product Marketing
- Go-to-Market Strategy
- Messaging and Positioning
- Content Creation
- Product Demonstrations
- Market Research
- Competitive Analysis
- Sales Enablement
- Cross-functional Collaboration
- Threat Detection
- AI-driven Protection
- Storytelling
- Public Speaking
- Analytical Skills
Location
- Office-based
- Hybrid
- Remote
Work Type
- Full-time
Experience Level
- Senior
Education Level
- BS/BA required, preferably in a business or technical concentration
- MBA a plus
Salary/Compensations
- SF Bay Area, New York City Metro Area: Base Pay Range: 166,500.00 - 244,200.00 USD
- California (excludes SF Bay Area), Colorado, Connecticut, Illinois, Washington DC Metro, Maryland, Massachusetts, New Jersey, Texas, Washington, Virginia, and Alaska: Base Pay Range: 136,200.00 - 199,760.00 USD
- All other cities and states excluding those listed above: Base Pay Range: 124,100.00 - 182,050.00 USD
- May be eligible for variable compensation and/or equity.
Benefits
- Competitive compensation
- Comprehensive benefits
- Career success on your terms
- Flexible work environment
- Annual wellness and community outreach days
- Always on recognition for your contributions
- Global collaboration and networking opportunities
- Flexible time off
- Comprehensive well-being program with two paid Wellbeing Days and two paid Volunteer Days per year
- Three-week Work from Anywhere option
About the Company
- Proofpoint is a global leader in human- and agent-centric cybersecurity, protecting how people, data, and AI agents connect across email, cloud, and collaboration tools.
- Over 80 of the Fortune 100, 10,000 large enterprises, and millions of smaller organizations trust Proofpoint.
- Our mission is to safeguard the digital world and empower people to work securely and confidently.
- We are a global team that breaks barriers to redefine cybersecurity guided by our BRAVE core values: Bold, Responsive, Accountable, Visionary, Exceptional.
- Protecting people is at the heart of our award-winning lineup of cybersecurity solutions.
- We are a customer-focused and driven-to-win organization with leading-edge products.
- We believe in hiring the best, the brightest, and cultivating a culture of collaboration and appreciation.
- We are a diverse, multinational company with opportunities in all functions, and leaders that welcome candidates from all walks of life.
Equal Opportunity
- We encourage applications from individuals of all backgrounds, experiences, and perspectives.
- If you need accommodation during the application or interview process, please reach out to accessibility@proofpoint.com.