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About the Role

The Marketing Director drives demand generation, pipeline growth, and sales enablement for the Electronic Manufacturing Services (EMS) business, serving the Aerospace, Defense, Industrial, and Medical markets. This role owns the full marketing funnel, ensuring Sales and Business Development are equipped with compelling, data-driven collateral and thought leadership to win complex, long-cycle programs. The position combines analytical rigor, strong messaging skills, and practical execution to translate technical capabilities into clear value propositions.

Responsibilities

Own and manage the end-to-end demand generation funnel supporting complex EMS sales cycles.
Develop and execute multi-channel B2B campaigns targeting Aerospace, Defense, Industrial, and Medical customers.
Generate and qualify leads aligned to strategic accounts, programs, and vertical priorities.
Build and optimize lead scoring, qualification (MQL), and routing frameworks in alignment with Sales and Business Development.
Improve conversion rates across extended funnels (inquiry - MQL - SQL - opportunity - awarded program).
Define, track, and report on marketing KPIs tied to pipeline and revenue.
Implement and manage multi-touch attribution models suitable for long-cycle, multi-stakeholder buying journeys.
Analyze performance by market vertical, account type, and campaign source.
Develop dashboards and executive-ready reporting that connects marketing activities to business outcomes.
Optimize the corporate website and digital assets to support lead capture for EMS offerings.
Manage web analytics and tracking tools to understand user behavior, engagement, and conversion paths.
Stay current on web tracking trends, analytics best practices, and data privacy requirements in regulated environments.
Ensure accuracy and integrity of marketing and web data across systems.
Own day-to-day use and optimization of CRM and marketing automation tools to support lead management, reporting, and visibility.
Build and optimize automated nurture programs aligned to long sales cycles and technical audiences.
Ensure tight alignment between Marketing and Sales on lifecycle definitions, qualification criteria, and reporting.
Maintain data hygiene to support account-based marketing (ABM), opportunity tracking, and pipeline visibility.
Partner closely with Sales, Business Development, and sector leaders to support customer acquisition and account expansion.
Develop, maintain, and evolve core sales enablement materials, including capability presentations, one-pagers, and solution briefs.
Translate complex manufacturing, engineering, and quality capabilities into clear, customer-focused value propositions.
Ensure consistent use of approved positioning and messaging across customer-facing materials.
Steward enterprise positioning and segment-specific messaging in day-to-day execution.
Develop compelling collateral material and customer case studies that highlight program wins and technical challenges solved.
Collaborate with internal stakeholders to capture success stories while respecting confidentiality and regulatory requirements.
Create thought leadership content (white papers, blogs, technical insights, market perspectives) that reinforce credibility and trust.
Leverage case studies and thought leadership in demand generation campaigns, website content, and sales outreach.
Oversee budgets, resource allocation, and manage outside consultants, service providers and contractors.

Requirements

Bachelor’s degree in business, Management, or related field (Master’s preferred).
10+ years of progressive experience in Marketing leadership.
Proven experience supporting complex, long-cycle sales environments (manufacturing, industrial, aerospace & defense, medical, or technology).
Demonstrated ability to execute tactically while maintaining strategic alignment.
Hands-on experience with CRM (Salesforce preferred) and marketing automation platforms.
Demonstrated ability to create sales enablement content and customer-facing collateral.
Ability to translate technical and operational capabilities into compelling business narratives.
Strong writing and communication skills for technical and executive audiences.
Candidates must be a U.S. Citizen due to ITAR and/or CUI compliance.
Candidates must pass a pre-employment background check and drug test.

Skills

Content creation
Marketing operations
Demand generation/growth marketing
Marketing performance analytics
Marketing strategy (go-to-market, rebranding, market positioning)
Analytics, performance metrics, attribution, and funnel reporting
CRM (Salesforce preferred)
Marketing automation platforms
Sales enablement content creation
Customer-facing collateral development
Translating technical and operational capabilities into business narratives
Writing and communication for technical and executive audiences
Account-based marketing (ABM)
Strategic account support
Storytelling

Location

Chatsworth, CA

Work Type

Full Time
Onsite

Experience Level

10+ years of progressive experience in Marketing leadership

Education Level

Bachelor’s degree in business, Management, or related field (Master’s preferred)

Salary/Compensations

$130,000.00 - $150,000.00

Benefits

Comprehensive benefit package including medical, dental and vision coverage.
Company-paid basic life/AD&D insurance, short-term and long-term disability insurance.
Voluntary supplemental insurances, flexible spending accounts and employee assistance program (EAP).
Sick Leave, Vacation Time, and company-paid Holidays.
401(k) Retirement Savings Plan option with a company match.

About the Company

NEOTech is a company focused on Electronic Manufacturing Services (EMS) serving the Aerospace, Defense, Industrial, and Medical markets.
NEOTech has a long-standing commitment to maintaining a safe, quality-oriented and productive work environment.
NEOTech is committed to the elimination of drug and alcohol use and abuse in the workplace.

Equal Opportunity

NEOTech is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran status, or any other characteristic protected by applicable federal, state, or local law.