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About the Role
We are seeking a talented writer to own Flow's editorial voice, responsible for creating and publishing a variety of content including long-form essays, customer stories, product launches, and newsletters. The goal is to produce trustworthy, specific, and valuable content for a skeptical engineering audience, shaping the industry's understanding of Flow.
Responsibilities
- Own the editorial calendar, determining publication schedules and content strategy.
- Define and maintain Flow's editorial voice, ensuring clarity, specificity, and accuracy.
- Write long-form content such as essays, guides, and original perspectives on hardware engineering topics.
- Identify and develop customer stories by interviewing engineers and visiting relevant sites.
- Create signature content formats, including recurring series and newsletters.
- Draft announcements, blog posts, and product pages for new releases.
- Collaborate with leadership and engineers to ghostwrite bylines, LinkedIn posts, and talks.
- Utilize SEO and AI-answer visibility strategies to inform content creation.
- Integrate AI tools into the writing workflow to enhance research and drafting efficiency.
- Track content performance metrics to inform future editorial decisions.
Requirements
- Possess strong taste and an ability to discern content that is both technically correct and engaging.
- Demonstrate proven writing ability with 6+ years of professional experience in content marketing, journalism, editorial, or a similar field.
- Provide a portfolio of published work, including substantial long-form pieces.
- Excel at clarifying complex technical topics without oversimplification or generic jargon.
- Exhibit deep curiosity and the ability to quickly learn new subjects and gain credibility with technical professionals.
- Have experience writing with AI tools and a clear understanding of their capabilities and limitations.
- Prefer hands-on writing and shipping work over management responsibilities.
- Exhibit self-direction, pitching ideas, managing multiple projects, and maintaining consistent output.
- Demonstrate a low-ego, collaborative approach, receptive to feedback.
- Experience writing for engineers or technical audiences, particularly in aerospace, automotive, energy, defense, or developer tools is a plus.
- An engineering or science background, or experience covering hardware as a journalist is desirable.
- Experience at an early-stage B2B startup is advantageous.
- A track record of improving organic search and AI-answer visibility for a technical brand is a plus.
Skills
- Content strategy
- Editorial calendar management
- Content creation
- Long-form writing
- Customer storytelling
- Technical writing
- Interviewing
- Content marketing
- Journalism
- SEO
- AI writing tools
- Performance tracking
- B2B marketing
Location
- Remote
Work Type
- Full-time
Experience Level
- 6+ years of professional writing experience
About the Company
- Flow is a company operating in the hardware engineering sector, undergoing significant change.