Marketingmitarbeiter (m/w/d) – CRM, Loyalty & Kundenbindung
Aktiv-Schuh Handelsgesellschaft mbH · BE, DE
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About the Role
This role focuses on developing and implementing CRM activities, managing the loyalty program, and executing targeted campaigns to enhance customer loyalty, activation, and repeat purchases. You will analyze customer behavior, segment audiences, and create engaging content for newsletters and marketing materials, ensuring a consistent brand presence. Performance tracking and reporting are key to identifying optimization opportunities.
Responsibilities
- Manage and develop CRM activities and implement targeted measures for customer loyalty, activation, and repeat purchases.
- Oversee the customer loyalty program, develop new promotions and offers, and ensure attractive communication with existing customers.
- Plan, create, and implement customer-specific CRM campaigns, newsletters, and automated customer communication.
- Analyze customer and purchasing behavior, form relevant target groups, and derive appropriate marketing measures.
- Independently design newsletters, digital advertising materials, and simple print materials, ensuring a consistent brand image.
- Evaluate CRM and loyalty measures using relevant key figures and identify optimization potential.
- Support other marketing activities and collaborate closely with purchasing, e-commerce, sales, and external service providers.
Requirements
- Previous marketing experience, ideally with a focus on CRM, loyalty, email marketing, or customer retention.
- Good understanding of customer needs and enjoyment in developing target-group-specific marketing measures.
- Knowledge of CRM and newsletter systems and an interest in data-driven marketing.
- Proficiency in the basics of Adobe Creative Suite (InDesign, Illustrator, Photoshop) for independent creation of simple advertising materials.
- Good sense for design, text, and appealing brand communication.
- Independent, structured work style with the ability to manage multiple projects.
- German language skills at a demonstrable C1 level and basic English knowledge.
Skills
- CRM
- Customer Loyalty
- Email Marketing
- Adobe Creative Suite
- InDesign
- Illustrator
- Photoshop
- Data-driven Marketing
- Campaign Management
- Content Creation
- Performance Analysis
- Reporting
Location
- Berlin-Adlershof
Work Type
- Full-time
Experience Level
- Marketing experience
Benefits
- Up to 50% employee discount
- 20% discount for Family & Friends
- Other attractive benefits
- Occasional home office
About the Company
- Owner-managed family business based in Berlin with over 125 years of experience in shoe retail.
- Leading stationary retailer of branded shoes in Berlin.
- Group includes concepts like Aktiv Schuh, Shoe City, Tivola, Hammer Schuh, and Monolabel stores.
- Operates over 50 stores nationwide and an online shop (Schuh Club).