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About the Role

As Vice President of Strategic Marketing, you will develop and execute Viking Electric’s enterprise marketing, digital sales, and commercial enablement strategy to drive profitable growth, strengthen customer engagement, and enhance market competitiveness. You will lead Marketing, Digital Sales, Market Growth Engine, and Sales Operations while partnering across departments to create a seamless customer experience.

Responsibilities

Develop and execute a solutions-based marketing strategy spanning brand positioning, customer engagement, customer acquisition, demand generation, market awareness, and measurement of marketing effectiveness.
Lead Digital Sales strategy and performance, including eCommerce, digital customer engagement, online growth initiatives, customer adoption, and omnichannel customer experience capabilities.
Provide leadership for Sales Support and commercial enablement, ensuring sales teams have the tools, resources, insights, training support, and processes needed to improve customer growth and productivity.
Partner with Sales to optimize Viking Electric’s enterprise customer experience strategy using voice-of-customer insights, customer journey analysis, digital capabilities, and cross-functional process improvement.
Establish customer segmentation, market intelligence, competitive analysis, and customer insight processes to identify growth opportunities and influence business strategy.
Build and develop a high-performing Strategic Marketing organization and contribute to enterprise strategy, transformation, annual planning, talent development, and collaboration with Sonepar Marketing and Digital teams.
Perform assigned duties professionally and ethically while following Viking Electric policies, guidelines, and procedures, including Safety, Anti-Harassment, and Ethics.

Requirements

Minimum of 10 years of progressive leadership experience in marketing, digital commerce, sales enablement, customer experience, commercial leadership, or related business functions.
Proven success developing and executing growth strategies in complex business environments.
Experience leading digital transformation, customer engagement, organizational change, and process improvement initiatives.
Demonstrated success building and leading high-performing teams.
Strong strategic planning, commercial acumen, financial acumen, and data-driven decision-making skills.
Expertise in marketing strategy, digital commerce, customer experience, and commercial enablement.
Exceptional communication, presentation, influencing, and cross-functional leadership skills.
Ability to translate market intelligence and customer insights into business strategy and customer-focused solutions.
Ability to travel to Viking Electric, customer, Sonepar, and industry locations as needed, up to 25% of the time.
Willingness to work additional hours and support business initiatives outside standard business hours when required.
Ability to work primarily in a professional office environment, collaborate across multiple geographies, and occasionally visit warehouse and operational environments.

Skills

Marketing strategy
Digital commerce
Customer experience
Commercial enablement
Strategic planning
Commercial acumen
Financial acumen
Data-driven decision-making
Communication
Presentation
Influencing
Cross-functional leadership

Location

Minneapolis, Minnesota
Any Viking Electric Geography

Work Type

Full time
Hybrid

Experience Level

Minimum of 10 years of progressive leadership experience

Education Level

Bachelor’s degree in Marketing, Business Administration, Communications, Sales, or a related field.

Salary/Compensations

$200,000 - $275,000

Benefits

Healthcare plans
Dental & vision
Paid time off
Paid parental leave
401(k) retirement savings with company match
Professional and personal development programs
Tuition Reimbursement
Opportunity to become a shareholder
Employer-paid short- and long-term disability
Employer-paid life insurance for spouse and dependents
Robust wellness program
Gym reimbursement
Employee Assistance Program (EAP)

About the Company

Viking Electric offers electrical products and services to contractors, providing items that help bring electricity to buildings.
The company operates throughout the Midwest and is part of the Sonepar group, the world’s #1 electrical distributor.
Viking Electric is 'Powered by Difference,' respecting and valuing diverse perspectives.
The company offers a supportive culture and great benefits.
As part of the Sonepar group, Viking Electric offers exciting opportunities for career growth.

Equal Opportunity

Sonepar is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, or any other categories protected by federal, state or local law.
Sonepar and its family of brands are committed to the full inclusion of all qualified individuals.
The company will take steps to assure that people with disabilities are provided reasonable accommodations.
Sonepar follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision.