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About the Role

The Business Development Representative (BDR) is a critical frontline member of WoodGreen’s Corporate Engagement and Workforce Solutions Team. This role is ideal for professionals who thrive in fast-paced, target-driven outreach environments and are comfortable engaging decision-makers. The BDR owns the full sales cycle for SMB employers, from prospecting through hiring and early retention, and carries a quota for both employment outcomes and meetings booked with larger enterprise employers.

Responsibilities

Execute daily multi-channel outreach using personalized email, LinkedIn messaging, cold calling, and video prospecting to generate employer hiring conversations.
Act on inbound and outbound signals from marketing campaigns, webinars, events, referrals, and AI-driven account insights to identify hiring intent and opportunity readiness.
Design, manage, and continuously optimize outreach cadences based on sector triggers, account tiering, and employer engagement behavior.
Build, enrich, and manage employer prospect lists aligned to Ideal Corporate Profiles (ICPs) using modern outbound platforms.
Represent WoodGreen at in-person and virtual job fairs, employer networking events, hiring forums, and workforce roundtables to generate new leads and convert them into Sales Qualified Leads.
Independently build and maintain ICP-aligned employer account lists and prioritize outreach based on labour market data, sector strategy, and hiring demand.
Stay current with AI-enabled prospecting enhancements and sales technologies to improve outreach efficiency and conversion rates.
Conduct discovery conversations to understand employer workforce needs, hiring timelines, skill requirements, and workplace expectations.
Obtain detailed job descriptions and position requirements to support accurate candidate matching.
Qualify opportunities based on hiring readiness, volume potential, and alignment with available workforce programs.
Own the full deal cycle for small to mid-sized employers, from initial contact through hiring and early-stage retention.
Manage a portfolio of SMB and mid-market employers with repeat hiring needs and ongoing recruitment initiatives.
Use standard sector-, occupation-, and stage-based playbooks to guide employer engagement and hiring workflows.
Strategically use Brokered Incentives Agreement (BIA) financial incentives to support employer engagement, increase hiring volumes, and develop new partnerships.
Coordinate closely with the BIA Coordinator, including warm handoff to prepare subsidy agreements and provide escalation support to obtain required documentation as needed.
Work in partnership with Employment Consultants to source suitable candidates from WoodGreen’s talent pool based on employer requirements.
Pre-screen candidates for job fairs, hiring events, and direct placements.
Prepare clients for specific opportunities through resume tailoring, interview coaching, mock interviews, and employer-specific orientation.
Organize and host hiring events, recruitment days, and employer information sessions.
Gather structured employer feedback following interviews and hiring events and share it constructively with clients and internal teams to support continuous improvement.
Support early-stage employer follow-up and client retention in coordination with the BIA Coordinator and Career Success Coaches.
Own the first employer touchpoint for enterprise accounts, from cold outreach through discovery and qualification.
Book meetings and conduct structured handoffs to the Account Management team once enterprise engagement criteria are met.
Provide detailed qualification notes, employer context, and hiring objectives to ensure continuity of employer relationships.
Maintain accurate and timely records of all outreach, employer interactions, qualification notes, objections, follow-ups, and hiring outcomes within the CRM.
Ensure strong data integrity and visibility across internal teams.
Track and report on key performance indicators including outreach volume, response rates, meetings booked, sales qualified lead progression, deal closure, and job starts.
Consistently achieve monthly, quarterly, and annual targets related to SQL generation, meetings booked, and employment outcomes.
Collaborate closely with the Campaign Manager to act on intent signals, refine employer segmentation, and continuously improve messaging and outreach strategies.
Provide field-based feedback on campaign performance, sector responsiveness, and emerging hiring trends.
Suggest new sectors, occupations, or employer lists based on real-time market insights.
Participate in employer meetings as needed to support continuity, relationship-building, and strategic partnership development.
Work cross-functionally with Job Developers, Employment Consultants, BIAC staff, and Account Management to ensure a seamless employer-to-hire experience.

Requirements

Two to three years of proven experience in new business development or outbound Business to Business (B2B) sales, ideally within workforce solutions, Software as a Service(SaaS), IT services, or consulting.
Demonstrated success in identifying, prospecting, and engaging new employer accounts across various sectors such as Construction, Retail, Healthcare, and Professional Services.
Skilled in using outbound prospecting tools like Apollo, ZoomInfo, Instantly, or Clay to build employer/accounts lists and initiate cold outreach.
Experience managing full-cycle outreach, from initial research and contact to booking first meetings and uncovering employer needs.
Proficient in CRM tools such as HubSpot, Microsoft Dynamics, or Salesforce to maintain accurate records of prospecting activity, employer profiles, and follow-ups.
Comfortable reaching out to senior decision-makers (e.g. C suite level executives, VPs, HR Directors, Operations Managers, Talent Heads) with targeted messaging.
Prior exposure to employment programs, staffing solutions, or workforce development partnerships is an advantage but not mandatory.
Results-oriented with a strong drive to build new relationships and uncover opportunities.
Strong research and targeting skills, able to identify ideal accounts based on industry, size, hiring patterns, and local relevance.
Effective communicator who can craft compelling outreach messages and build rapport through calls, emails, and professional networking platforms.
Comfortable working independently in a structured, data-driven sales environment.
Strong sense of ownership with the ability to manage pipelines, prioritize leads, and pursue follow-ups systematically.
Committed to inclusive outreach practices, with sensitivity to equity, diversity, and community impact.
Comfortable working across systems, databases, and reporting tools.
Analytical and curious, with the ability to spot trends and adjust outreach accordingly.
Collaborative and able to work effectively with cross-functional teams.
Quick to learn, adaptable, and solution-focused in fast-paced environments.

Skills

Business to Business (B2B)
Software as a Service (B2B SaaS)
IT services
Workforce development
Outbound prospecting
Modern sales technology
CRM (HubSpot, Microsoft Dynamics, Salesforce)
Outbound prospecting tools (Apollo, ZoomInfo, Instantly, Clay)
Communication
Research
Data analysis

Location

1533 Victoria Park Avenue, Toronto, ON

Work Type

Contract Hourly
Onsite required

Experience Level

Two to three years of experience

Education Level

Bachelor or Masters’ degree major in Sales/Marketing, Business, Communication or a related discipline

Salary/Compensations

$31.85/hour

About the Company

WoodGreen is an equal opportunity employer. We are committed to providing an inclusive and barrier-free selection process and work environment.

Equal Opportunity

WoodGreen is an equal opportunity employer. We are committed to providing an inclusive and barrier-free selection process and work environment. If contacted in relation to an employment opportunity, please advise our People & Culture representatives at careers@woodgreen.org of the accommodation measures required. Information received relating to accommodation will be addressed confidentially.