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About the Role
We are building for distributors and hiring a Senior Product Marketing Manager to join the core team for this new go-to-market strategy. You will play a key role in defining the target audience, primary problem, and communication strategy.
Responsibilities
- Conduct customer discovery with distributor stakeholders and report findings to Product.
- Define the ideal customer profile and buyer personas, prioritizing distributor segments.
- Develop positioning and messaging for new distributor products.
- Shape and refine pricing and packaging strategies with leadership and early customers.
- Plan and execute product launches, including beta programs and early access.
- Collaborate with sales to create the first sales playbook, including pitch, demo, and objection handling.
- Develop customer proof points such as pilots, case studies, and key performance metrics.
- Analyze the competitive landscape for distributor technology solutions.
- Build presence in the distribution industry through partnerships and industry groups.
- Travel up to 25% for distributor visits, trade shows, and internal events.
Requirements
- 5+ years of experience in product marketing, preferably in B2B SaaS or technical products.
- Experience taking at least one product from inception to market launch with paying customers.
- Comfort with ambiguity and ability to find solutions independently.
- Strong written and verbal communication skills, with the ability to explain complex concepts clearly.
- Understanding of business financials, including pricing, margin, and ROI.
- Proven ability to collaborate cross-functionally with Product, Sales, and leadership.
- Self-starter with strong project management skills and a bias for action.
- Experience in wholesale distribution, electrical or plumbing supply, or construction is a plus.
Skills
- Product Marketing
- B2B SaaS
- Technical Product Marketing
- Go-to-Market Strategy
- Customer Discovery
- Positioning and Messaging
- Pricing and Packaging
- Product Launch
- Sales Enablement
- Competitive Analysis
- Project Management
Location
- Remote
Work Type
- Full-time
Experience Level
- Senior
About the Company
- Remarcable provides intelligent procurement and material operations for commercial specialty contractors and their distributors, connecting field, office, and suppliers on a single platform.
- The team has over 100 years of combined experience from the trade, including manufacturers, distributors, contractors, and construction technologists.
- Remarcable aims to simplify counter operations and strengthen contractor relationships.
- Currently, Remarcable connects over 250 MEP contractors with more than 1,300 distributors and 8,600 branches, processing over $1 billion in material monthly.
- The company is experiencing significant growth, doubling revenue year over year.
- Remarcable values creativity, accountability, and meaningful work that impacts the construction industry.