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About the Role
This role owns the paid media strategy and execution, focusing on reaching the Ideal Customer Profile across various paid channels to drive pipeline growth. You will manage campaigns primarily on LinkedIn, Meta, and emerging platforms, ensuring accountability for lead generation, demand generation, pipeline growth, brand awareness, and account-based marketing metrics within HubSpot and Dreamdata.
Responsibilities
- Plan, build, and launch paid social campaigns, primarily on LinkedIn and Meta, across the full funnel for UK and global markets.
- Own the paid social strategy, aligning with marketing objectives and commercial targets.
- Manage paid media budgets, pacing, and forecasting, providing data-led recommendations for performance improvement.
- Conduct regular A/B tests on ad types, audiences, messaging, creative, and landing pages.
- Identify and recommend new paid media channels for testing, running pilots, and reporting on results.
- Produce monthly paid media reports detailing spend, pipeline, and ROAS, utilizing HubSpot and Dreamdata.
- Ensure accuracy and maintenance of the tagging framework, including UTMs, tracking pixels, GA4, and HubSpot integration.
- Collaborate with marketing and commercial teams to ensure integrated paid activity.
- Partner with the Social Media Manager and Creative team to produce performance-led assets and align on content strategies.
Requirements
- 3+ years of hands-on paid social experience, with a primary focus on LinkedIn.
- Proven experience running LinkedIn campaigns for a B2B SaaS business (in-house or agency).
- Experience running account-based paid campaigns using target lists and CRM-synced audiences.
- Strong analytical skills and proficiency in using HubSpot, Google Analytics, and attribution tools like Dreamdata.
- Demonstrated budget ownership and ability to link spend to pipeline and revenue.
- Experience setting up tracking and discussing the commercial impact of channels.
- Experience running structured experiments across paid media channels.
Skills
- Paid social campaign management
- Strategy and budget ownership
- Optimization and testing
- Emerging channel identification and piloting
- Reporting and analysis
- Cross-functional collaboration
- HubSpot
- Google Analytics
- Dreamdata
- LinkedIn Insight Tag
- Conversions API
- UTM governance
Location
- Zinc - London
Work Type
- Full Time
Experience Level
- 3+ years
Salary/Compensations
- £45,000 - £55,000 / year
Benefits
- 24 days holiday + Bank Holidays + your birthday off
- £1200 annual benefits allowance
- Early finish Fridays (16:00)
- Yearly company retreat abroad
- 30 days to Work from anywhere
- Enhanced Maternity, Paternity, and Adoption Leave
- Statutory pension with NEST
- Zinc shares, issued through the EMI Scheme
- Unlimited access to Spill Therapy
- Company socials, quarterly team socials
- Free Monday lunches
- Nursery workplace benefit scheme
- Option to lease an electric car through Electric Car Scheme
- Celebrated Zinc anniversaries
About the Company
- Zinc’s marketing function is building toward a world-class demand engine.
- We want to reach our ICP in the ways they want to be reached, across a range of paid media channels, and turn that attention into pipeline.