Senior Product Marketing Manager at Rocket Money | DC, US | Rezi

Senior Product Marketing Manager at Rocket Money

Senior Product Marketing Manager

Rocket Money · DC, US

1 weeks ago

Senior Product Marketing Manager

Rocket Money · DC, US

11 days ago
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About the Role

You will be embedded with the Financial Product, Partnerships and Pathway pod, helping members save money and build stronger financial futures. This new role will involve defining product marketing strategies, collaborating with cross-functional teams, and bringing product launches to life.

Responsibilities

  • Partner with Product from early stages to shape offerings and influence prioritization.
  • Lead launch planning and execution to drive adoption and member success.
  • Craft narratives, marketing strategies, and content based on member insights and competitive context.
  • Partner with CRM Manager to develop lifecycle programs and analyze results.
  • Collaborate with Rocket Loans and Rocket Mortgage for integrated member experiences.
  • Utilize data and research to identify target members and define launch success metrics.
  • Share learnings with senior leaders and partner teams.

Requirements

  • 6-8 years in product marketing, ideally launching consumer financial products or features.
  • Proven experience taking launches from positioning to results.
  • Experience in financial products or related spaces (fintech, banking, lending, mortgage).
  • Ability to write clearly, compliantly, and build trust when discussing money.
  • Curious mind with a passion for experimentation and testing messages/positioning.
  • Experience experimenting with AI tools and integrating them into workflows.
  • Self-starter who thrives in ambiguous environments and is excited to build a function from the ground up.
  • Ability to work effectively across teams (Product, Engineering, Operations, Fraud) and external partners.
  • Comfortable working in a fast-paced environment.

Skills

  • Product Marketing
  • Launch Planning
  • Marketing Strategy
  • Content Creation
  • CRM
  • Data Analysis
  • Market Research
  • AI Tools

Location

  • NYC area (optional in-office 1-3 days/week)

Work Type

  • Hybrid

Experience Level

  • 6-8 years

Salary/Compensations

  • $140,000 - $170,000 + bonus + benefits

Benefits

  • Health, Dental & Vision Plans
  • Life Insurance
  • Long/Short Term Disability
  • Competitive Pay
  • 401k Matching
  • Team Member Stock Purchasing Program (TMSPP)
  • Learning & Development Opportunities
  • Tuition Reimbursement
  • Unlimited PTO
  • Daily Lunch, Snacks & Coffee (in-office only)
  • Commuter benefits (in-office only)

About the Company

  • Rocket Money's mission is to meaningfully improve the financial prosperity of millions.
  • We are at the forefront of transforming personal financial management with AI.
  • We are building for the future of agentic financial management, including our AI-powered financial assistant, Rowan by Rocket Money.
  • Our offerings include High-Yield Savings and partnerships across the Rocket family to help members save more and build stronger financial futures.

Equal Opportunity

  • Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law.
  • The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws.
  • Los Angeles County and San Francisco Candidates only: qualified applicants with arrest or conviction records will be considered for employment per the Fair Chance Ordinance and the Fair Chance Initiative for Hiring.