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About the Role

Digital Extremes is seeking a strategic and highly collaborative Product Marketing Manager (Strategist) to drive global campaign strategies for Warframe and Soulframe. This role acts as a master craftsman of strategic frameworks, messaging, and consumer positioning to shape campaign visions aligned with business goals. The position requires an agile strategic lead who balances high-level positioning with hands-on campaign execution, inspiring PMMs and setting benchmarks for future campaigns.

Responsibilities

Help establish campaign frameworks, messaging, and positioning, building the strategic "sandbox" that guides and inspires cross-functional planning and execution.
Mentor Product Marketing team members into stronger strategic thinkers, ensuring high-level vision is reflected in daily campaign execution.
Develop, plan, and drive impactful marketing campaigns that grow our games and our brand - leading with strong strategic reasoning while managing hands-on project management and resource allocation.
Collaborate closely with development and community teams to honor their creative vision in our marketing. Mastering the products' lore, gameplay, and brand boundaries to maximize promotional impact.
Work closely with advertising, web, and stats teams to incorporate ever-evolving analytics into our marketing process. Gather market data to measure effectiveness of marketing activities and report marketing progress and ROI to other departments/teams.
Ensure all marketing copy, web content, advertising assets, and community materials meet high brand expectations and align with strategic goals. Assist with creative production and copywriting/editing to maintain absolute brand consistency across all player touchpoints while ensuring on-time delivery.
May manage external relationships with creative agencies, vendors, and regional partners to bring high-caliber campaigns to life.
Monitor key trends in the industry space and provide analysis as needed, i.e. analyze consumer research and business data to intelligently guide strategies and marketing investment.
Other responsibilities as assigned.

Requirements

Bachelor’s Degree in Business, Marketing or Related Field Required
Masters of Business Administration (MBA)
3+ Years of Video Game Marketing Experience Specifically with Free-to-Play, Live-service and Online Games
Proven experience leading and managing a team
Deep familiarity with live-service ecosystems.
Extremely detail-oriented, quality-focused and driven to consistently meet tight deadlines
Empathy-driven lead who listens actively, values diverse perspectives, and builds open, collaborative environments
Ability to think at a 10,000-foot strategic level with the Director of Marketing, but equally agile enough to jump into day-to-day project management and execution.
Deep understanding of gamer culture, community sentiment, and how to translate player data into compelling strategies.
Strong understanding of positioning, brand, and promotional strategies
Capable of developing an end-to-end, go-to-market plan for a global release across all platforms, including mobile
Ability to effectively navigate a dynamic, fast-paced environment with constant change and ambiguity
Strong organizational and project management skills
Strong communication (verbal and written) and interpersonal skills
Highly organized and capable of managing multiple moving parts across two major game IPs simultaneously.

Skills

Passion for and knowledge of Warframe is highly preferred.
Knowledge of JIRA, Asana, Basecamp, Trello and Slack

Location

London, Ontario, Canada

Work Type

Hybrid

Experience Level

3+ Years of Video Game Marketing Experience Specifically with Free-to-Play, Live-service and Online Games
Proven experience leading and managing a team

Education Level

Bachelor’s Degree in Business, Marketing or Related Field
Masters of Business Administration (MBA)

Salary/Compensations

$80,000 - $110,000 CAD

Benefits

Competitive compensation
Industry-leading benefits
Flexible work arrangements
Opportunities to grow your career

About the Company

Founded in 1993 by James Schmalz, Digital Extremes ranks as one of the world's top independent video game development studios.
The studio has reached its greatest critical and commercial success with the free-to-play action game, Warframe®, boasting a global community of 75 million registered players on PC, PS4™, PS5™, Xbox One™, Xbox Series X/S™, Nintendo Switch™, and iOS™.
The studio's most recently announced project is the much anticipated Soulframe®, an open-world action-fantasy MMORPG title that is currently under development.
Digital Extremes is headquartered in London, Ontario, Canada, and is proud to be selected as one of Canada's Top 100 Employers.
At Digital Extremes, we don’t just make games - we craft immersive worlds that inspire and connect millions of players around the globe.
Our award-winning studio is home to passionate, creative, and collaborative talent who thrive in a culture of innovation, inclusivity, and respect.

Equal Opportunity

We are an equal opportunity employer committed to creating a welcoming, accessible, and supportive environment where everyone can do their best work and feel valued for who they are.
We welcome applications from all qualified individuals, including those from underrepresented communities and people with disabilities.
If you require accommodations at any stage of the recruitment process, we will work with you to ensure you have the support you need.