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About the Role

Goliath is seeking an Influencer Marketing Manager to lead creator partnerships across its portfolio of toys, games, collectibles, and entertainment brands. This role will manage relationships with top creators, talent managers, agencies, and influencer platforms, while developing scalable influencer programs to drive awareness, engagement, and conversion. No toy experience is required; relationship-building expertise is key.

Responsibilities

Develop and execute influencer marketing programs across Goliath’s North American portfolio.
Identify, recruit, negotiate, and manage relationships with creators ranging from emerging voices to marquee talent.
Build long-term ambassador and partnership programs that extend beyond one-off campaigns.
Collaborate with Brand, PR, Retail, and Social teams to integrate influencer programs into broader marketing initiatives.
Serve as the primary point of contact for talent agents, managers, and creator representation firms.
Maintain and expand a robust network of creator, agency, and platform partners.
Negotiate contracts, deliverables, usage rights, exclusivity terms, and campaign pricing.
Evaluate and onboard strategic influencer marketing vendors and scaling partners.
Manage end-to-end campaign execution across multiple brands.
Oversee briefing, content approvals, timelines, reporting, and legal compliance.
Ensure campaigns are delivered on time, on budget, and to performance expectations.
Develop monthly influencer performance dashboards for executive leadership.
Track KPIs including Reach, Impressions, Engagement, Video Views, Earned Media Value, Clicks, Conversions, and ROI.
Deliver actionable insights and optimization recommendations.
Benchmark performance across brands, partners, and creator tier.

Requirements

5+ years of influencer marketing, talent partnerships, creator economy, social media, or entertainment marketing experience.
Demonstrated experience negotiating creator agreements and campaign partnerships.
Existing relationships with talent agencies, creator managers, influencer networks, and platform representatives.
Experience managing six- and seven-figure influencer budgets preferred.
Outstanding relationship-building and negotiation abilities.
Deep understanding of influencer marketing metrics and measurement.
Strong project management and organizational skills.
Experience building executive-level reports and dashboards.
Ability to navigate multiple brands and priorities simultaneously.
Comfortable working in a fast-paced, entrepreneurial environment.

Skills

Relationship-building
Negotiation
Influencer marketing metrics and measurement
Project management
Organizational skills
Executive-level reporting and dashboard creation
Adaptability to multiple brands and priorities
Comfort in fast-paced, entrepreneurial environments

Location

North America

Work Type

Full-time

Experience Level

5+ years

Benefits

401(k) with company matching
Health, dental, and vision insurance
Life insurance
Flexible spending and health savings accounts
Paid time off

About the Company

Goliath is a global, family-owned company headquartered in the Netherlands with teams across North America and around the world.
The company creates larger-than-life moments through chart-topping games, trend-setting collectibles, and beloved brands that spark laughter, fuel imagination, and create cultural moments.
Goliath moves fast, thinks boldly, and encourages big swings, providing a place where great ideas can become the next big thing.
The company culture emphasizes dreaming big, moving fast, playing hard, and creating products that bring joy to millions.