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About the Role
Goliath is seeking a Senior Brand Manager to spearhead marketing strategy and execution for major opportunities within toys, games, entertainment, and collectibles. This role requires a strategic marketer adept at transforming consumer insights into impactful campaigns within a hands-on, collaborative environment.
Responsibilities
- Develop and champion North American brand strategies to drive awareness, engagement, and sales.
- Build annual marketing plans aligned with business goals and retail priorities.
- Partner with Global Brand teams to adapt strategies for the North American market.
- Translate consumer, category, and cultural insights into actionable brand plans.
- Lead integrated marketing campaigns across Paid Media, Social Media, Public Relations, Influencer Marketing, Retail & Shopper Marketing, and Experiential Activations.
- Drive campaign development from brief through execution and performance analysis.
- Manage agency partners to ensure best-in-class creative output.
- Partner with Sales and Retail Development teams to create compelling retailer-specific programs.
- Support key account presentations and marketing sell-in opportunities.
- Develop promotional and merchandising initiatives to drive retail velocity and visibility.
- Track campaign effectiveness and business impact.
- Analyze brand performance, consumer trends, and competitive activity.
- Recommend optimization opportunities and growth initiatives.
Requirements
- 5-7+ years of progressive brand marketing experience.
- Experience in Consumer Packaged Goods (CPG), Toys, Games, Entertainment, or Licensed Consumer Products preferred.
- Proven success developing and executing integrated marketing campaigns.
- Experience working cross-functionally with sales, creative, media, and agency partners.
Skills
- Strong strategic thinking combined with executional excellence.
- Excellent communication and presentation abilities.
- Strong understanding of media, social, PR, and retail marketing.
- Analytical mindset with comfort interpreting performance data.
- Entrepreneurial, self-starter mentality.
- Ability to manage multiple priorities in a fast-moving environment.
Location
- North America
Work Type
- Full-time
Experience Level
- Senior
Benefits
- 401(k) with company matching
- Health, dental, and vision insurance
- Life insurance
- Flexible spending and health savings accounts
- Paid time off
About the Company
- Goliath creates larger-than-life moments through games, collectibles, and more, operating as a global, family-owned company.
- Headquartered in the Netherlands with teams worldwide, Goliath is home to beloved brands that spark laughter and imagination.
- The company moves fast, thinks boldly, and encourages big ideas.
- Goliath operates in a fun, dynamic, and creative industry focused on toys and games.